Shay Frederick

Shay Frederick

Programmatic Director Zenith

Day 2 | 3rd June 2026

4:20 PM Oxford Style Debate: Programmatic Media in 2030: Automation Will Redefine Talent, Not Replace It- For/Against

  • For — Redefining Roles: Aleksandra Beyer, Founder & CEO, The Future Female, CMO Psysys, Industry Leader. Empowering programmatic specialists to focus on creativity, ethics, and strategic decision-making while AI handles repetitive tasks, enhancing campaign quality and brand differentiation.
  • Against — Risk of Replacement: Shay Frederick, Programmatic Director, Zenith Media. Reducing the need for traditional human roles as AI takes over bidding, targeting, and optimisation, potentially compromising oversight, storytelling quality, and ethical decision-making. 

Check out the incredible speaker line-up to see who will be joining Shay.

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