Natalie Dawson is the Director of Commercial at LADbible Group, where she leads the organisation’s commercial strategy, revenue growth, and brand partnerships across one of the world’s largest youth media platforms. In her role, Natalie oversees cross-functional teams spanning sales, client strategy, partnerships, and branded content, ensuring LADbible Group delivers impactful, culturally resonant campaigns for some of the most influential brands globally. With extensive experience in digital media, commercial leadership, and content-driven advertising, Natalie has built a career around connecting brands with audiences through storytelling, innovation, and authenticity. She is known for her ability to translate cultural insight into commercially effective solutions — blending data, creativity, and platform expertise to help brands engage younger audiences at scale.