Natalie Dawson is the Director of Commercial at LADbible Group, where she leads the organisation’s commercial web strategy, revenue growth, and brand partnerships across one of the world’s largest youth media platforms. LADbible Group delivers impactful, culturally resonant campaigns for some of the most influential brands globally. In her role, Natalie oversees digital covering both direct and indirect revenue. With extensive experience in digital media, commercial leadership, and content-driven advertising, Natalie has built a career around connecting brands with audiences through innovation, data strategy and authenticity. She is known for her ability to translate data and digital concepts into digestible and effective solutions — blending data, creativity, and platform expertise to help brands engage younger audiences at scale.