Natalie Dawson

Natalie Dawson

Director of Commercial LADbible Group

Day 2 | 3rd June 2026

2:10 PM Case Study: Inside the Gen Z Engine: How LADbible Uses Proprietary Data to Fuel Better Programmatic Results

  • How LADbible builds rich behavioural and attitudinal profiles from panels and research, even without traditional 1st-party login data
  • Using insight signals to guide creative development, distribution strategy, and platform selection for youth audiences
  • Campaign learnings that demonstrate increased attention, deeper interaction, and improved brand outcomes 

Check out the incredible speaker line-up to see who will be joining Natalie.

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