Programmatic Pioneers Summit 2025 Blog

Watch: Sir Martin Sorrell and Tom Triscari answer your questions from PPS 2024

08/01/2024

Sir Martin Sorrell and Tom Triscari sat back down (virtually) to respond to the burning questions asked during their session at PPS 2024. Watch the full thing here.

The Largest Gathering of Programmatic & Digital Media Leaders From Europe’s Top Brands

06/12/2024

Take a look at the round up of Programmatic Pioneers Summit!

The Worrisome Limitations of Today’s Most Common Brand Safety Approaches

By: Teresa Fusaro
05/24/2024

A special feature blog on the worrisome limitations of today’s most common brand safety approaches by Teresa Fusaro, Global Product Group Director - Marketing Activation Tech & Digital at Reckitt.

How are Quantcast, Heineken, ITV and M&C Saatchi Performance Using AI to Navigate a Post-Cookie World?

05/23/2024

In Q1 of 2024, WBR Insights in collaboration with QuantCast surveyed 100 Heads of Programmatic and similar across Europe to take a deep dive into how the industry is set to tackle the removal of third-party cookies, the role AI will play in this effort, and the strive toward a net zero carbon footprint.

Navigating the Wild West of Social Media: Your Guide to Brand Safety

02/23/2024

The social media landscape is a constant evolution and for every opportunity for brand engagement, there are unique and uncharted challenges that follow. In this fast-paced environment, brand safety becomes paramount – a proactive approach to mitigating risks and protecting your online reputation. Having the right safety strategy in place allows brands to confidently take on a social-first world.

The Highs and Lows of Generative AI in Programmatic Advertising

02/13/2024

Artificial Intelligence (AI) and Machine Learning (ML) have been used in some capacity in programmatic advertising for many years now (see Coca-Cola’s advert below, which was created in part using AI). However, it is set to revolutionise the industry following the generative AI boom of last year.

The Largest Gathering of Programmatic & Digital Media Leaders From Europe’s Top Brands

06/19/2023

Take a look at the round up of Programmatic Pioneers Summit 2023!

The New World of Programmatic: Contextual Targeting, First-party Data, and Video Ads

What’s occupying the minds of the marketing leaders setting the industry agenda? It’s the question we set out to answer by interviewing 100 digital marketing leads from across Europe. Read on for a quick snapshot of the issues and register your interest for the report to get even deeper insights.

Meet Our 2022 Speaker: Ulrich Gilot, Head of Media at Betsson Group

11/18/2021

We interviewed Ulrich Gilot, Head of Media at Betsson Group to get his thoughts on new media landscape for 2022. He will be joining us next year at PPS 2022 to discuss this topic further!

Programmatic Pioneers Summit 2021 - Sony Pictures- Increasing Your In-House Programmatic Footprint

08/20/2021

Inspiration and top tips from Sony: How can you enhance your in-housing programmatic capabilities to gain control of your data and deliver winning marketing campaigns. 

Programmatic Pioneers Summit 2021 - BBC & L'Oréal: Staying Ahead Of New Market Trends

08/20/2021

How is customer behavior changing and how can you adapt your omnichanel advertising strategy to better target, engage and retain your customers?

test

06/23/2023

Programmatic Pioneers Summit 2021 - Trip Advisor - First Party Audience Targeting

08/20/2021

First Party Audience Targeting: How to really focus on using first-party data in your programmatic campaigns and allocate your spend effectively across different media channels to increase the likelihood of customers interacting with your brand.

Programmatic Pioneers Summit 2021 - Sir Martin Sorrell- Revealing the major advertising trends

08/19/2021

Revealing the major advertising trends: How can you best adapt your advertising strategy to capitalise on these new marketing opportunities?

Meet Alvaro Meza, Global Programmatic Media Specialist, PHD Barcelona

05/21/2021

We interviewed Alvaro Meza, Programmatic Specialist, PHD to get her thoughts on his main programmatic challenges in the last year and where he sees an opportunity for Programmatic to grow in 2021.

Meet Our Speaker: Amelia Carter, Programmatic Specialist, William Hill

04/01/2021

We interviewed Amelia Carter, Programmatic Specialist, William Hill to get her thoughts on her main programmatic challenges in the last year and where she sees an opportunity for Programmatic to grow in 2021.

Meet Our Speaker: Zsofia Toth, Global Programmatic & Ad Tech Lead, Euronews

By: Zsofia Toth, Global Programmatic & Ad Tech Lead, Euronews
03/31/2021

We interviewed Zsofia Toth, Global Programmatic & Ad Tech Lead at Euronews to get her thoughts on her main programmatic challenges in the last year and where she sees an opportunity for Programmatic to grow in 2021.

Brands, Agencies, and the Death of the Third-Party Cookie

03/12/2020

Since the mid-1990s, advertisers have been using the third-party cookie as a means of establishing and tracking consumer behaviour across a range of activities on the internet. In digital terms, the technique is therefore very mature - and arguably old enough to be phased out, in favour of something newer and better.

Google Chrome Phases Out Support for Third-Party Cookies

03/11/2020

In line with recent decisions by browser manufacturers Apple and Mozilla to phase out support for third-party cookies in Safari and Firefox, their market leading competitor Google is doing the same with Chrome - and the advertising industry isn’t happy about it .

Programmatic Maturity and the In-House Dilemma

02/19/2020

 As the programmatic sector gains in maturity, players on both the buy-side and sell-side are making strategic shifts of their own, to keep pace with changes in customer behaviour, legal frameworks, and technological capabilities. One of the changes that many organisations are contemplating is whether or not to bring the control and implementation of their programmatic marketing completely in-house. While such a move can bring benefits, as we shall see, this is a step that can’t be taken lightly.

DMP, CDP, or a Bit of Both?

02/19/2020

The success or otherwise of digital and programmatic advertising relies on the effective gathering, governance, and analysis of huge amounts of information. Dedicated software is ideal for this, and in programmatic circles the main contenders are the data management platform (DMP) and the customer data platform (CDP).

Can you survive the death of the cookie?

By: Julie Diebold
01/09/2020

Marketers have been talking about it for some time now, however, this year, the cookie will finally be taking its last breath. The news comes in the wake of Google’s recent decision to ban cookies on its browser, along with a slew of other new regulations such as GDPR and anti-privacy sentiments dominating the internet. The death of the cookie is bound to shake programmatic and to force marketers to find more viable alternatives to harvesting data.

How Google is Branching out to Bring Programmatic to Headphones and Billboards

Another major innovation came when Google announced it was going to be using its platform, DoubleClick Bid Manager, to begin offering programmatic ads which can be placed on various audio platforms, including Spotify, SoundCloud, TuneIn, Pandora, and Google Play Music.

Deutsche Telekom Utilizes Hybrid Models in Programmatic Ad Strategy

There are strengths and weaknesses inherent with in-house and agency programmatic buying and want a way to leverage the advantages of each while avoiding the pitfalls

What the GDPR Could Mean for the Future of Programmatic Advertising

Media buyers are now moving the majority of their programmatic spend away from audience targeting in favour of contextual targeting strategies or direct deals with publishers.

Is Blockchain Technology the Key to the Future of Programmatic?

One of the most promising uses for blockchain technology in the programmatic advertising space is as a way of combatting the rise of bots. The bots in question are designed to commit ad fraud.

Nestlés' Programmatic Marketing Strategy Adds Transparency and Visibility

Those agencies which can offer disclosed contracts and prove they have nothing to hide are likely to see more success in the coming years when compared to those who remain nontransparent.

"View Fraud" Costing Advertisers Billions: How Top Advertisers are Cutting Wasted Spend [Survey Results]

We asked 100 Heads of Online and Digital Marketing from some of the top advertisers how they’re developing strategies to cope with challenges around viewability and transparency.

The Top Programmatic Advertising Challenges & How They're Being Addressed [Survey Results]

We asked 100 Heads of Online and Digital Marketing from some of the top advertisers what challenges they’re facing, and how they’re developing their strategies to cope.