Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 10 years. As Head of International Media Management & Digital Transformation, he is responsible for steering and coordinating the international media function for the Deutsche Telekom Group across its 13 national telecommunication companies in Europe. A strategic focus area for him is the digital transformation of media & marketing : the way consumers connect with brands and screens (today and in the future), the way advertisers use data & technology to expand their toolboxes from mass communication to individualised communication as well as the role of agencies and suppliers in the transformation process. In 2017 he was the co-lead of a massive Group-wide project to define and implement a new media operating model for the telco, which included 4 parallel tendering processes for new suppliers. He represents Deutsche Telekom in the World Federation of Advertisers (WFA) and is the co-lead of the Global Media Forum.
Henrik Schulte leads the topics Media & Digital within SWAROVSKI’s procurement organisation. Before leading SWAROVSKI’s Media & Digital procurement team, Henrik managed a regional in-house media team and oversaw the digital transformation as well as an in-house set-up for programmatic advertising. With over 15 years in marketing and digital advertising, Henrik’s passion is to bring innovative advertising solutions to life whilst driving sustainable business results.
Rory Paterson is Global Head of Programmatic at Expedia, one of the world’s largest travel technology companies. Since his appointment a little over two years ago, he’s focused on driving the internal business case for programmatic measurement and investment. This has resulted in the development of an in-house team of 10, located in 3 global offices, operating a hybrid client | agency model, responsible for 5 online travel agency brands in 26+ global markets.
Filippo is the global programmatic media manager at Volkswagen since January 2017, where he is leading the transition toward a global fully data driven advertising approach for Volkswagen globally. Filippo has a 360 degree experience in marketing and communications: he started his career in Italy (Porsche, Gruppo Coin, Volkswagen), then he moved to the VW global headquarters in Wolfsburg, Germany.
Edwin Driehuijs, Head of Global Display & Programmatic Performance, Philips Edwin Driehuijs is head of programmatic at Philips, a leading health technology company focused on improving people’s health. Since 2017 Philips ‘in-housed’ an ad technology stack. Edwin’s challenging role is to improve the programmatic capabilities by leveraging the available technology in favor of audience based marketing, within Philips’ complex matrix organization.
Charles Tourny is CMO at Simbasleep, one of the fastest growing European's consumers Brand in Europe. In just 18 months from launch, Simba took over 4% market share while also building some of the strongest brand equity in the mattress category. Charles is a marketing enthusiast and a data driven marketer, advocate of the pareto principle.
Adrian Cutler has a personal philosophy statement "To be a better, confident and fun man that leaves behind a wise legacy" and so lives the Microsoft mission to empower every person and every organisation on the planet to achieve more. He takes great delight in showcasing on how easy it is for non-coders to gain access to AI and has built a career in effecting business change and turnkey solutions for global clients, not bad for a search guy. Adrian has recently been named as one of the top 100 digital influencers in the UK by The Drum and joins the league of Digerati.
Alexander Pasch is Media Strategist at Schneider Electric, the global leader in energy efficiency and automation solutions.As media strategist, he is responsible for the conception, execution and evaluation of the media strategy for DACH, Russia and UK. As Schneider Electric’s digital and programmatic lead, he is in charge of the programmatic buying strategy and tagging architectures, as well as in-house education on the opportunities, programmatic buying has to offer. Before joining Schneider Electric, Pasch worked in different advertising agencies as media planner, both for B2B and B2C clients.
Danish Bagadia is the head of performance media marketing at Google. He works in the in-house media team within Google marketing and is responsible for driving revenue across B2B and B2C products across Europe, Middle East and African markets
Carla Gorina is Global Programmatic Specialist at Nestlé, world’s largest food and beverage company. She joined Nestlé two years ago when the company launched the Digital Hub in Barcelona as part of Nestlé's strategy of digital transformation. Carla is part of the Digital Service Unit and admits she is obsessed with Personalized Consumer Experience. Her main goal is to know more about consumers and tailor experiences to fit their needs across their journeys. Carla started the Programmatic journey in 2011 as AdOps on the Supply side and after 5 years moved to the other side of the Programmatic ecosystem.
Laure de Bary has been newly appointed global head of digital for the Nestle Nutrition, where is responsible for leading Nutrition’s efforts in delivering personalized consumer experience. She joins Nestle Nutrition from Nespresso where she was head of content, social and media. During her 5 years at Nespresso she set up a new team, responsible for mastering the consumer journey through attractive content experiences, and delivering an integrated approach to search, social and programmatic buying, helping to drive forward the rapid expansion of Nespresso’s eCommerce business.
Sandra McDill recently joined GSK as Global Digital Media Strategy Director having spent the last 14 years working across the digital marketing industry. She is responsible for the Global strategy across all paid digital media including programmatic where she is driving a new wave of focus on upskilling internal capabilities, driving media efficiencies and using data in a creative way across the brand portfolio.
Starting with a hands on role in performance marketing across affiliates, search, programmatic and social, she has worked in Global roles both technology and agency side including Global VP for technology innovator Tagman, Managing Partner at Dentsu Aegis agency iProspect and most recently as Chief Marketing Officer at Convertr, a SaaS media technology platform.
Sohel Modi is the programmatic audience lead at O2. With a proven track record in programmatic and data gained in previous roles at agencies he has led the programmatic and data strategy for O2 since his arrival in 2016. Sohel is a programmatic enthusiast and is constantly trying to advocate transparency in the programmatic execution.
Zuzana Varysova is Digital Media Specialist at SKODA AUTO, traditional Czech automotive brand with more than 100 years history, the biggest exporter of Czech Republic. With analytical background and experience from digital media agency, building online marketing strategies for various segments clients, Zuzana is concentrated on developing efficient data driven marketing strategy specific for auto buyer´s journey and testing innovative programmatic approaches across SKODA AUTO markets.
Liam Thompson is the Head of Technical & Display at Holiday Extras, the market leader in travel extras such as airport parking, hotels, lounges and everything else you need when you go on holiday. Liam has a proven track record in growing display from nothing to a profitable channel in its own right; proving its value through good attribution modeling. At Holiday Extras they look after everything in-house, from tracking and tagging to ad creation and serving; meaning there are no knowledge gaps or dependencies.
Seb Bardin is heading digital marketing at Sony Mobile Europe where he is responsible for developing and executing the strategy for the region. He’s been driving the digital media transformation journey to generate impactful campaign and cost efficiency. He manages the relationship with the key partners and looks after the digital activation of the UEFA Champions League sponsorship.
Greg Ward leads the programmatic product across EMEA for LinkedIn, the world’s largest professional network with a user base of 540M globally. Prior to that he worked as a consultant for the Oliver Group assisting IHG US internalise their programmatic buying operation, as well as establishing and building out a pan-regional independent Trading Desk for a mid-tier global agency. With extensive experience in both buy and sell sides of the spectrum across product (Sales & Acquisition), trading and strategy he offers a well-rounded perspective of the industry and its challenges.
Alejandro Sánchez Contreras is Global GDN and RTB Specialist for Display at trivago, one of the largest hotel metasearch in the world. Alejandro has been working on RTB partnerships who help trivago expand its customer base without compromising trivago’s marketing performance goals, as well as working closely with Google in order to maximize trivago’s marketing efforts on the Google Display Network.
Sheila Nazir is Head of Ad Operations at www.nationalrail.co.uk, one of the largest travel sites in the UK, delivering over 12 million ad impressions a day over four platforms. User experience, often a concept paid lip service to, is at the heart of everything National Rail does. As such Sheila and her team have been pioneers of everything from creative testing, through ad blocking tools, to issue resolution and beyond.
Since 2011 Kerstin Pape is head of Online Marketing at OTTO (otto.de), No. 3 of the ecommerce shops in German. OTTO hat over 6 Mio. active customers, is the leading online seller for furnishing in Germany. The company is investing in a growth strategy and changing their business from a dealer to a marktetplace.
Konrad Dobschuetz works as Regional Online Customer Acquisition & Retention Capability Lead at Pfizer. Before joining Pfizer his background is in a non-pharma with a mix of fashion retail, e-commerce and finance. Konrad has worked on large scale digital transformation projects and the roll out of Apple and Android Pay and has also created new tools and approaches of talking to customer online in his current role. He is also known as technology theorist and philosopher with interest in asking difficult questions and always trying new things.
Lotje van der Kooij is programmatic marketing manager at KLM Royal Dutch Airlines. Within the programmatic marketing team she is responsible for the display, video and social strategy, managing various objectives across the world from building brand awareness to sales-focused campaigns. With a global scope in over 70 countries, an in-house technology set-up and the ability to include different channels – from display to video and from DOOH to Audio – KLM aims to be a frontrunner in their programmatic marketing strategy. In her presentation Lotje will focus on how video is integrated in KLMs full funnel marketing strategy with different tactics along the funnel.
Zuzanna Gierlinska is Spotify’s Head of Programmatic for Europe based in London. She is responsible for the development and execution of Spotify’s Programmatic strategy across sales, operations and partners. Zuzanna has 17 years of data driven marketing and digital advertising experience. Prior to Spotify she lead Oracle Marketing Cloud's data management platform practice across EMEA and previous to that worked in digital sales leadership roles across BlueKai, Microsoft and aQuantive. Zuzanna was recently named one of the "50 Women in Ad Tech You Should Know".
Nick currently leads the global media teams at Betsson, one of the worlds largest betting companies. He is tasked with delivering significant digital transformation to ensure Betsson Group get the best “bang for its buck”. As part of this journey, unpicking the media supply chain to ensure it is working at its most optimal level is a major strategic pillar.
Prior to working for Betsson, Nick led ASDA's digital marketing and digital publishing business (Asda Media Group) through significant transformation to become one of the UK’s most sophisticated digital advertisers and retail publishers.
Giovanni has wide experience in all aspects of digital, or “modern” marketing as many call it today, and has been working in large global organisations building and executing digital as a native capability of the business. He now leads the Nomad Foods Group digital agenda and has previously worked at Iglo Foods Group, Reckitt Benckiser, Diageo, PSA Peugeot Citroen and Zentropy Partners.
A 23 year veteran of advertising and marketing, James has been a pioneer of digital advertising and media from its earliest days. During his career he has founded three media agencies, the second of which Diffiniti went on to become the largest digital media agency in the UK and is now Part of the global performance agency iProspect part of the Dentsu Aegis Network, whilst the first Media Business North is now part of the global media agency network Mediacom and the largest media agency outside of London in the UK. In more recent years he was the Chief Digital Officer for IPG Mediabrands in EMEA & their G14 cluster and Prior to re-joining Carat last summer he was the Head of International Agency Relationships for AOL, during which time he also published his first book, Think More Analogue, Be More Digital in which he explores the vital importance of considering real world factors in digital media and strategy.
Currently the Global Chief Digital Officer for Carat, Part of the Dentsu Aegis Network, when not setting the digital world to rights he is a keen musician, skier and a skilled practitioner of the ancient arts of both Kung Fu and Origami.
Matt Simpson is Joint CEO Investment EMEA at Omnicom Media Group. For the past seven years Matt has been responsible for driving adoption of addressable and data driven advertising, integrating specialist digital capabilities and ensuring market leading digital buying and activation within the OMG agency brands, including PHD, OMD and Hearts & Science.
Chris Williams is the chief executive of Publicis Media Exchange UK, the unit focused on accelerating the data driven technology enabled execution for a portfolio that includes major blue chip advertisers across every vertical.
Chloe has led search, social, programmatic and broader digital strategies for a number of household brands and agencies over the past 11 years at a local (Australia), regional (EMEA) and global level. For the past 4 years, Chloe has been responsible for leading OmnicomMediaGroup’s programmatic business across EMEA including platform and partnership strategy, client advisory and commercial leadership. In 2018 Chloe is taking on a new role as Chief Digital Officer at PHD Global working with clients including VW, Canon, Audi, SCJ, Triumph, HP, Porsche, Skoda, Seat amongst others.
Based in London, Ryan has led Media Activation at Essence EMEA for over two years with the core remit of delivering best-in-class media execution across all channels. Working across a client roster which includes Google, DAZN, NBC Univeral and BT, Ryan plays a key role in delivering on marketing objectives through innovative use of digital media. Essence's approach has gained industry recognition which notably includes being named by AdExchanger as the #1 Programmatic agency in the world.
With my background in Maths and Music, creative marketing through programmatic is the perfect place for me to solve clients solutions to driving their businesses decisions through the evolving digital landscape. My previous roles include global agency strategy with MediaMath's expansion outside of the US and then in leading global client operations at Amnet (Dentsu Aegis' Programmatic division).
At the7stars I’m excited to be leading the programmatic strategy; driving an audience first, data driven buying strategy and cementing our supply access – pushing the industry with real-time inventory and creative decision making across outdoor and TV activation.
Having worked in Digital for 17 years, Paul moved 12 months ago to PZ Cussons as their Global Digital Director, after calling The Co-operative Group home for the previous 5 years. While at The Co-operative Group, Paul headed up Digital and Social Media to develop strategy, plan activity, execute and optimise activity across The Co-operative Group (everything from Funeralcare > Food) and was also involved in the ‘Co-op’ rebrand. In his new role Paul leads Digital Marketing/ Social Media, Building foundational Digital capability, Ecommerce & generating business wide value from Digital for the £800m+ NNS FMCG & Electrical business that is PZ Cussons. Before his last 2 roles, Paul had experience of working both client and agency side with brands including Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, Cash Generator, Park Resorts and American Airlines.
Jamie has over 20 years of TV and Online commercial and product strategy experience. Having joined Sky Media five years ago as Head of Futures, Jamie oversaw the development of Sky AdSmart into an award winning technology offering advertisers unique targeting power. In just over a year, Sky AdSmart has delivered over 2000 campaigns from nearly 500 advertisers, helping major advertisers better target their campaigns and also made TV more accessible for niche brands and SME’s, allowing them to compete on a level playing field with national advertisers. Today as Deputy Managing Director at Sky Media, Sky AdSmart is still central to his role, along with responsibilities for the development and monetisation of emerging advertising opportunities across TV, Online and Mobile platforms for Sky Media’s advertisers.
Ali is a member of the Zenith world wide digital leadership, having oversight over all Zenith global clients. His career has included various local and global appointments with a lean towards digital marketing. He has worked in Sydney, LA, NYC and London. Some of the highlights have been managing search globally for Unilever, working on global digital strategy for GSK and as the managing director of Accuen NYC leading the programmatic offering for Omnicom in the US. He has also had the opportunity to work across all media channels in planning and agency management roles in Australia.
Benoit leads digital strategy and innovation for Zenith’s global clients, with an expertise in owned and earned media. Benoit is an experienced and passionate digital marketer who has been lucky enough to develop his skills across both the agency and client sides at Grey Interactive/Fullsix, AKQA, Modem Media/Digitas, Publicis Modem and Organic, and InterContinental Hotels Group. He has extensive experience across a range of categories such as pharmaceutical, FMCG, electronics, finance, travel, and automotive. With an international background, he brings a mix of deep knowledge of digital marketing, an entrepreneurial approach to dealing with big challenges, and a relentless drive to create business impact and innovative marketing solutions
Seun Odeneye heads up digital integrations at Mindshare UK. With a department of 75+ digital (search, social, performance and programmatic) specialists working across all clients in the agency it’s so important to ensure that the teams are fully integrated in their thinking and in the ways, they deliver for their clients. Seun has been working with many of his clients over the past year to turn their digital strategy to a programmatic 1st strategy and he is now seeing the programmatic dial shift across most clients.
Wayne was one of the UK’s earliest adopters of programmatic and has since traded programmatic campaigns in the earliest DSP's, created two agency trading desks, created a marketing technology consultancy within a global media agency and led the overall programmatic efforts for Dentsu Aegis in the UK. Wayne founded The Programmatic Advisory in the summer of 2016 to provide non-conflicted advice on how programmatic can achieve business goals for companies. Wayne was nominated by an industry panel for ‘Digital Trading Leader Of The Year’ at The Drum Digital Trading Awards in 2016, voted as one of the Top 100 Most Influential People in the UK Digital Industry in 2017 by The Drum and voted in the Top 50 'Industry Players of 2017' by PerformanceIn.
A search marketing veteran, Matt has had experience working hands-on with leading brands in every sector, and has successfully devised digital strategies on a global scale. In Head of Search roles at leading agencies he has had overall responsibility for multi-million pound client budgets, successfully managing investment across all biddable media channels. Matt is currently obsessed with digital media integration, and working to define solutions around programmatic TV, print and social tie-ins and cross-device attribution.
Danny Spears is Programmatic Director at the Guardian with overall responsibility for the publisher's buy and sell-side functions. As programmatic has grown to become the cornerstone of Guardian's digital advertising revenue, Danny has become a key stakeholder in the wider organization's approach to technology partnerships, product development, trading, and data strategy. Danny is also vocal proponent of a healthy, thriving programmatic ecosystem!
Andrew is Head of Client Services at M&C Saatchi Mobile, where he heads up the client teams running media across EMEA. M&C Saatchi Mobile is a leading specialist mobile-first digital agency with a global footprint spanning Europe, America and Asia Pacific. Andrew has over ten years’ experience within digital marketing, working at Carat and PHD before moving to M&C Saatchi Mobile. Andrew has specialised in performance across numerous channels throughout his time in the industry, delivering award winning campaigns across Mobile, Display, PPC and Social. He has worked on high-profile clients including Amazon, Vodafone, Santander, John Lewis, Just Eat and Warner Brothers, amongst others.
Lara manages Programmatic Trading and Audiences strategy for Auto Trader. In her role, Lara is responsible for harnessing the company’s rich automotive intent data through the deployment of the company’s first data management platform. Together with the team, she is creating a powerful platform that supports the company’s strong data-driven strategy, driving revenue growth, and creating more value for Auto Trader users, customers, and shareholders. Prior to Auto Trader, Lara spent seven years at the Telegraph where she first worked on digital strategy and analytics, contributing to the evolution of the company’s online business. She moved into display advertising in 2011 where she launched and built the Telegraph’s programmatic trading business. Lara also previously worked for big global media brands, Disney and AOL, a Silicon Valley start-up, and has also served time in investment banking as an equity analyst. Lara holds an MBA from London Business School, a Masters in Social Psychology from the London School of Economics, and a bachelor’s degree in Economics from Harvard University.
Nic leads has been leading the digital transformation of MBNA digital marketing capabilities since joining the business, focusing on Search Marketing (Paid & Organic), Paid Media (Display, Social, Native & Mobile), Aggregator & Affiliate Marketing, Digital Analytics and enhancing our Public Website content. Nic also leads the strategy and transformation of MBNA’s digital capability; Web, Mobile, Voice, Email and SMS, delivering measurable business impact and ROI, as well as driving customer adoption of digital channels resulting in increased customer delight. He is also accountable for the optimisation of revenue and service strategy for the business to drive improved conversion and completion rates. Nic leads multi-disciplined digital teams with direct P&L accountability.
Better utilisation of data is another area Nic has focused on, helping to ensure that we are able to capture, store and process more data than ever about our customer’s path to conversions. Utilising this data and that of various 3rd parties to effectively target our existing and prospect customers across different channels and devices.
Gawain has over 17 years of industry experience and is widely-recognised as a digital and programmatic thought leader. Realising that the internet would become engrained in daily life, he made the move from print to digital media early on in his career. Since then, he has worked for a range of publishers and brands, including Fish4, CareerBuilder, Nestlé and Diageo, where he was head of programmatic. At Jellyfish, Gawain works across the agency’s client base offering strategic digital support and consultancy to brands as they continue to transform for the digital age. Passionate about programmatic, Gawain was seen as an early advocate and thought leader when working brand side at Nestlé. Not shy of discussing topics such as transparency, tech ownership and operating models, Gawain often speaks at industry events and comments in the press.
Hossein Houssaini leads Programmatic Solutions for Havas Media Group globally across all channels, supporting the commercial, data and product teams within the group. With his former experience at IPG Mediabrands as Director Technology building “Mediabrands Audience Platform” for DACH (GSA), he works additionally on the Global Music Data Alliance between Havas and Universal Music and recently launched Havas University with the first 100% Programmatic program for all employees of Havas Media Group. Prior to IPG Mediabrands, Hossein grew the Rich Media business for DoubleClick & Google successfully for DACH & the Nordics.
Formerly Solutions Engineer at AppNexus, Martin brings with him a wealth of specialist knowledge in the application of programmatic and data-driven solutions. In his previous role Martin was responsible for leading new business in EMEA as well as working with clients to architect ad tech solutions to meet their individual needs. Developing his skills within the online ecosystem, Martin has also held senior roles at nugg.ad and Net Communities.
Rob Marshall is Head of Programmatic Activation at Wavemaker, The 2nd largest media in the world. Rob works with some of the UK’s largest advertisers to create global data, programmatic and integrated digital strategies that deliver on business objectives. His passion is in understanding new technologies and their applications within marketing, as well as the minor extreme sport.
Entrepreneur & business leader with 17 years experience in digital marketing, technology, advertising and media. Passionate about media innovation, start ups and how technology is disrupting siloed thinking inside the media world and beyond. I joined a start up in 2000 and built the business to almost 2m users per month. I founded the search and digital media business for VCCP before bringing in TV, OOH and traditional media to create a full service media agency.
Adam has spent 21 years in digital media, starting off building websites in 1996, through to now serving as Chief Operating Officer for Truth. The years in between were spent at Capital Radio group, creating radio advertising solutions for brands. Adam also served at Target Media Group for 13 years before moving to build the commercial team for IGN Entertainment where he stayed with the business through its acquisition by Ziff. Adam left Ziff in Q2 2016 to run AnyClip, an international video advertising business bringing contextual relevance to video advertising.
David is responsible for programmatic advertising across the BBC’s commercial digital portfolio in Europe, Middle East Africa, LatAm and APAC . He is focused on automating the BBC’s display and video advertising and ensuring that its inventory is discoverable in all markets outside of the UK. Prior to joining BBC Worldwide in 2014, David was responsible for programmatic trading at Gumtree (part of eBay inc) where he was at the forefront of premium programmatic trading in the UK, setting up Gumtree’s first private market place in 2011. Before Gumtree, David worked at London Metro.
Ben Hancock is a core member of the team that successfully established CNN International's Global Programmatic proposition. Ben works directly with brands and agencies on programmatic solutions to reach CNN’s large scale digital audience, and supports CNNI Commercial sales teams and direct clients in integrated and digital-only deals. Highly experienced in digital and programmatic, prior to joining CNN in 2015 Ben worked at publishers including Northern & Shell Digital and Guardian.co.uk.
Anja English is Head of Digital Marketing Bayer Animal Health, selling paraciticite products for companion and farm animals. Anja and her team translated animal health’s digital agenda into a concrete roadmap for countries.
Barbara Agus, Digital Director at Time Inc. International, brings 8+ years experience leading Programmatic, Ad Network, Sales and Operations initiatives with a proven ability to drive rapid growth and expand market share. Agus joined the team from the Weather Channel, where she was Global Programmatic director, and has held prior positions in the ad tech space for Rubicon Project, as well as consultancy roles in Spain and Italy.
Her current role includes responsibility for defining the global programmatic and digital strategy of Time Inc. International and uncovering prospects across EMEA, LATAM, and APAC as the company continues to expand its global footprint with innovative, meaningful experiences for business and consumer audiences. Barbara will oversee opportunities across the portfolio for the company’s US brands, as well as continued international development of Time and Fortune.
Attila joined international programmatic agency Infectious Media in 2010, after spending more than six years working at a number of digital media agencies. As client services director, Attila worked to shape Infectious Media's client offer, whilst using his experience to form international strategies for leading advertisers. In recognition of his central role Attila was promoted to MD in 2015. Since then, he has driven constant evolution of the agency's structure to stay ahead of the change in digital media. Attila has been a key architect in developing Infectious Media's programmatic agency model.
Adam has been with Condé Nast for 3 years. Serving as the programmatic lead firstly for the UK and then internationally. On a daily basis he is involved in sales, ad ops and product development. The programmatic department over that time has gone from humble beginnings to a major source of revenue within the digital department. Adam has been consistently one of the top sales people at Condé Nast since joining, being nominated for Sales person of the Year 3 times in the process. Most recently he has been maternity cover for the Head of Programmatic, who returns in February.
I got into programmatic when I joined Yahoo in 2008, at the time when they had just bought the very first Ad Exchange (Right Media), and worked my way up from managing the very first programmatic campaigns, I ended up as their Audience and Programmatic Director across Northern Europe. From Yahoo, I went to the Guardian to help them to develop the Pangaea Alliance, in collaboration with the Financial Times, CNN, Reuters and the Economist. And 18 months ago I joined Clear Channel to define their international programmatic strategy and deployment.
Anouk is a seasoned Marketing Strategist who has worked with and for the worlds’ largest (and smallest) brands over the past decade. She won’t exactly tell us how long – as that would indicate her age which, for the past 10 years or so, has been 21 + VAT.
Now that that’s out of the way! You should know that she has worn a variety of career-hats and seen the digital commerce world develop from a cross-channel and cross-border point of view. In her current position, she heads up the eCommerce and Marketing team for the UK’s brightest retail group; National Lighting – having recently gotten their brands through a digital transformation over 2017. She knows what media tools truly drive conversions.
Anouk holds a Cum Laude Master Degree in Global Marketing from the top 1% ranked University of Liverpool and is a frequent speaker and contributor to industry events and publications around the world, a massive fan of puns, and lives by the quote ‘‘In life you always meet twice – by Anouk’s dad’’.
David is since 2017 the Head of Performance & Programmatic at PHD Spain leading a team of programmatic and performance specialists across Barcelona and Madrid. He’s the responsible for the programmatic product and strategy at PHD and supports all the agency major clients in particular the VW Group, his main goal is to foster the adoption of data in all digital media buying. David has more than seven years of experience working in Media agencies helping clients in their digital media strategy, in particular, he was the Global Search & Programmatic Manager for SEAT during 3 years at both PHD and Mediacom, leading the strategy and activation of search and programmatic campaigns across 8 countries. Before that David was at Mediabrands from IPG where we managed accounts in campaigns for multiple clients in different sectors and was the first local Programmatic ambassador of the group, providing internal and external training sessions.
Martin Kelly started as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interactive Solutions, and then a Board Media Director of Agency Republic. In 2008, he co-founded Infectious Media, a multi-award winning international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. With this business Martin has developed a new model for the agency. One that has specialist teams and technology that exclusively focus on making data-driven advertising work for brands.
Chris is a seasoned ad-tech executive, having spent a decade in programmatic advertising. Currently the GM of Beeswax, the industry's first fully customizable Bidder-as-a-Service, Chris has built and manages the European business which is inclusive of global business development, strategic partnerships and market alignment. Prior to Beeswax Chris senior leadership roles at Criteo as Regional Managing Director in Europe, Us and APAC. Chris's extensive industry experience and knowledge enables Beeswax to expand globally as the sophistication of the market and demand for its product increases.
Previously leading the global programmatic strategy for the likes of Expedia and Dyson, Jamie joined OMD to lead programmatic solutions for regional clients. Since joining Jamie has taken a key role within the Renault and Nissan businesses, helping to align their programmatic executions and technology frameworks across the region, aligning to the global strategy. As part of Jamie’s role within OMD EMEA, he is helping to guide clients on adopting a best practice approach to accessing the programmatic ecosystem. Navigating through industry topics and initiatives such as GDPR, Brand safety and Auction dynamic.
Gianfranco has over 20 years experience in CRM and Data. His experience spans both agency and client side roles working with brands including Disney, easyJet, BT, Sky, Barratt Homes, Adidas, BMW and P&O Cruises. At Intermarketing, an integrated agency with 30 years history of delivering creatively led results focussed work, he is responsible for managing and developing its data, analytics and CRM offering including the data compliance work for its clients.
In 2005, Cristian began his career in adtech, coordinating over $20Mil/year media buying for Acotel Group, a global mobile interactive advertiser. In 2012, he founded Bucksense, a truly self-serve DSP, built to bring performance and transparency to brands. Cristian's goal in this new initiative is to integrate rich media and audiences into a unique solution as ads users and brands need a better experience from programmatic.
Yoni leads all marketing and corporate strategy activities at Fyber. Prior to his current role, Yoni was VP Marketing and Strategy at Inneractive and held product and marketing positions at Yahoo and Amazon after completing his MBA at NYU Stern. He previously worked as a tech attorney at one of Israel’s leading law firms.
As CTO of Grapeshot, Derek is responsible for laying out the vision of the technology ecosystem and managing the teams of developers and engineers that execute against it. To date, Grapeshot has indexed over 4.5 Billion web pages to understand exactly what’s happening on them at any given time.
A technologist at heart with an added passion for people and process management, Derek combines his experience in software development and live operations with a flexible production process to drive team efficiency. Prior to joining Grapeshot, Derek served as VP of Engineering at BenevolentAI - the largest private AI company in Europe - where he was responsible for the overall technical platform, the software development practice, and the internal and external live operations. During his time at BenevolentAI he grew the data ingestion systems to handle 10x the raw inputs while reducing the time and cost by nearly 30x.t.