The Programmatic Pioneers Summit 2017

May 17-May 18, 2017

Hilton Canary Wharf, London

44 (0) 207 036 1345

Alex Hewson
Alex Hewson
Head of Media EMEA
M&C Saatchi Mobile

Alex has over 15 years of media experience in agencies, starting his career buying TV and Outdoor across brands such as Diageo and EMI. Moving into the digital space in 2007, Alex has worked on delivering award winning campaigns for Stella Artois, Activision, BlackBerry and Sony. Alex joined M&C Saatchi Mobile as Head of Media EMEA in 2012, where he leads the media team delivering mobile-first digital campaigns on clients including Amazon, John Lewis, Odigeo and Microsoft.

Siofra Curtin
Siofra Curtin
Head of Retail
Rocket Fuel
Robin Fox
Robin Fox
Head of Display
Trivago
Jouke Dessens
Head of Ad Operations
Bol.com
Aly Nurmohamed
Head of Advertising
o2 Telefonica
Martyn Bentley
Martyn Bentley
EMEA Business Development and Strategy Lead
Prohaska Consulting

Martyn brings a wealth of cross-media and cross-channel expertise to the table. He has worked throughout the programmatic ecosystem with brands, agencies, data and tech partners. 


A well-respected thought-leader, Martyn has run commercial and regional teams for Microsoft, Disney and MTV. He led the European charge for Chango (before and during their sale to Rubicon Project), and then the UK Buyer Cloud team at Rubicon Project. 


As head of EMEA for Prohaska Consulting, he continues to energetically help clients achieve success in this complex and dynamic landscape. Prohaska Consulting is rooted in the programmatic environment - its global team of 100+ experts is called on to advance their clients’ efforts in data, organization structure, yield management, investment, positioning and more. 


Martyn lives just outside of London, where he spends his valuable spare time with his family and various music projects.

Toccara Baker
Toccara Baker
Special Operations Consultant, EMEA
Adobe Advertising Cloud
Xavier Llerena
Xavier Llerena
Head of Programmatic, EMEA
InMobi
Isabelle Baas
Isabelle Baas
Managing Partner Digital
STARCOM

Isabelle drives the strategy, integration and activation across the agency’s digital capabilities across all clients including the Samsung and Lidl accounts. She has 20 years experience as a digital marketer, spanning both agency and client side across digital media, content marketing, social media, web development, site conversion and usability, data management and technology strategy.



Prior to her tenure at Starcom, Isabelle worked for digital marketing specialist iProspect – part of the Dentsu Aegis Network – where she led the teams behind the agency’s transformative growth including SEO, Social, Data Analysis and Technology divisions and before driving business operations and product development across the agency as part of the executive management team. Isabelle is passionate about culture and team development having created many learning initiatives large and small in her career. . Earlier in her career, Isabelle held roles on the client side at leading brands including Tesco and T-Mobile.

Hugh Munro
Head of Enterprise Sales, EMEA
Adobe Advertising Cloud