The Programmatic Pioneers Summit 2018

May 16-May 17, 2018

Hilton London Canary Wharf, London

44 (0) 207 036 1345

Speakers

2018 Speakers

Gerhard Louw
Gerhard Louw
Head of International Media Management & Digital Transformation
Deutsche Telekom
Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 10 years. As Head of International Media Management & Digital Transformation, he is responsible for steering and coordinating the international media function for the Deutsche Telekom Group across its 13 national telecommunication companies in Europe. A strategic focus area for him is the digital transformation of media & marketing : the way consumers connect with brands and screens (today and in the future), the way advertisers use data & technology to expand their toolboxes from mass communication to individualised communication as well as the role of agencies and suppliers in the transformation process. In 2017 he was the co-lead of a massive Group-wide project to define and implement a new media operating model for the telco, which included 4 parallel tendering processes for new suppliers. He represents Deutsche Telekom in the World Federation of Advertisers (WFA) and is the co-lead of the Global Media Forum.
Henrik Schulte
Henrik Schulte
Head of Procurement Media & Digital
Swarovski
Henrik Schulte leads the topics Media & Digital within SWAROVSKI’s procurement organisation. Before leading SWAROVSKI’s Media & Digital procurement team, Henrik managed a regional in-house media team and oversaw the digital transformation as well as an in-house set-up for programmatic advertising. With over 15 years in marketing and digital advertising, Henrik’s passion is to bring innovative advertising solutions to life whilst driving sustainable business results.
Edwin Driehuijs
Edwin Driehuijs
Head of Global Display & Programmatic Performance
Philips
Edwin Driehuijs, Head of Global Display & Programmatic Performance, Philips Edwin Driehuijs is head of programmatic at Philips, a leading health technology company focused on improving people’s health. Since 2017 Philips ‘in-housed’ an ad technology stack. Edwin’s challenging role is to improve the programmatic capabilities by leveraging the available technology in favor of audience based marketing, within Philips’ complex matrix organization.
Adrian Cutler
Adrian Cutler
Global Agency Director
Microsoft
Adrian Cutler has a personal philosophy statement "To be a better, confident and fun man that leaves behind a wise legacy" and so lives the Microsoft mission to empower every person and every organisation on the planet to achieve more. He takes great delight in showcasing on how easy it is for non-coders to gain access to AI and has built a career in effecting business change and turnkey solutions for global clients, not bad for a search guy. Adrian has recently been named as one of the top 100 digital influencers in the UK by The Drum and joins the league of Digerati.
Alexander Pasch
Alexander Pasch
Head of Programmatic & Media Strategist
Schneider Electric
Alexander Pasch is Media Strategist at Schneider Electric, the global leader in energy efficiency and automation solutions.As media strategist, he is responsible for the conception, execution and evaluation of the media strategy for DACH, Russia and UK. As Schneider Electric’s digital and programmatic lead, he is in charge of the programmatic buying strategy and tagging architectures, as well as in-house education on the opportunities, programmatic buying has to offer. Before joining Schneider Electric, Pasch worked in different advertising agencies as media planner, both for B2B and B2C clients.
Zuzanna Gierlinska
Zuzanna Gierlinska
Head of Programmatic
Spotify
Zuzanna Gierlinska is Spotify’s Head of Programmatic for Europe based in London. She is responsible for the development and execution of Spotify’s Programmatic strategy across sales, operations and partners. Zuzanna has 17 years of data driven marketing and digital advertising experience. Prior to Spotify she lead Oracle Marketing Cloud's data management platform practice across EMEA and previous to that worked in digital sales leadership roles across BlueKai, Microsoft and aQuantive. Zuzanna was recently named one of the "50 Women in Ad Tech You Should Know".
Zuzana Varysova
Zuzana Varysova
Digital Media Specialist
Škoda Auto
Sebastien Bardin
Sebastien Bardin
Head of Digital Marketing
Sony
Seb Bardin is heading digital marketing at Sony Mobile Europe where he is responsible for developing and executing the strategy for the region. He’s been driving the digital media transformation journey to generate impactful campaign and cost efficiency. He manages the relationship with the key partners and looks after the digital activation of the UEFA Champions League sponsorship.
Sheila Nazir
Sheila Nazir
Head of Ad Operations
National Rail
Sheila Nazir is Head of Ad Operations at www.nationalrail.co.uk, one of the largest travel sites in the UK, delivering over 12 million ad impressions a day over four platforms. User experience, often a concept paid lip service to, is at the heart of everything National Rail does. As such Sheila and her team have been pioneers of everything from creative testing, through ad blocking tools, to issue resolution and beyond.
Pom Ahnborg
Pom Ahnborg
Head of Media
TUI Nordics
Pom Ahnborg is the Head of Media for TUI Nordics. The last two years she has been working with establishing the TUI brand in the Nordics. Going from being four local brands to become one brand. TUI has gone from unknown to well known in the Nordics, and brand measurement top of mind has increased with 42,5%. 17 years of experience in the marketing industry with high focus on the relation between off and online media investments, results and measurements. Before she entered the TUI business she was the Director of digital operations at the media agency Mindshare.
Kerstin Pape
Kerstin Pape
Head of Online Marketing
Otto Group
Since 2011 Kerstin Pape is head of Online Marketing at OTTO (otto.de), No. 3 of the ecommerce shops in German. OTTO hat over 6 Mio. active customers, is the leading online seller for furnishing in Germany. The company is investing in a growth strategy and changing their business from a dealer to a marktetplace.
Pascal Ducheix
Pascal Ducheix
Digital Media Procurement Director
GlaxoSmithKline
Pascal Ducheix, Digital Media Procurement Director, GSK Pascal is media procurement director at GSK. In his role, he led the sourcing and delivery of the direct programmatic tech stack across 10 markets. The programme is now focusing on optimising the programmatic ROI (Frequency, viewability, etc) and is set to deliver in the region of 25% efficiencies in 2018.
Konrad Dobschuetz
Konrad Dobschuetz
Regional Online Customer Acquisition & Retention Capability Lead
Pfizer
Konrad Dobschuetz works as Regional Online Customer Acquisition & Retention Capability Lead at Pfizer. Before joining Pfizer his background is in a non-pharma with a mix of fashion retail, e-commerce and finance. Konrad has worked on large scale digital transformation projects and the roll out of Apple and Android Pay and has also created new tools and approaches of talking to customer online in his current role. He is also known as technology theorist and philosopher with interest in asking difficult questions and always trying new things.
Sophie Dufouleur
Sophie Dufouleur
Head of Content & Social Media Group
Nestlé Nespresso
Sophie Dufouleur is a Media, Digital & Social Communication specialist. In her current role as Content & Social Media Group Manager, Sophie is leading the development of global content and Social activities for Nespresso, alongside a talented team. Prior to her role at Nespresso, Sophie started her career agency side in TV planning & buying in the UK (UM, Walker & PHD) on retail & food clients mainly. She then evolved client side in media manager & digital positions for Nestle Group at Cereal Partners Worldwide and Nestle HQ.
Thomas Wrobel
Thomas Wrobel
Global Head of Performance Marketing
Trivago
Thomas Wrobel became a member of the trivago team in 2012. Since joining, he has developed, established and overseen various marketing channels. Prior to his role at trivago, he worked predominately within media agencies, of which MediaCom was the most recent where he was responsible for managing online campaigns for some of the world's most well-known brands. His ambition and drive are visible in his professional career in online marketing.
Nick Bamber
Nick Bamber
Digital Marketing Director
Betsson Group
Nick currently leads the global media teams at Betsson, one of the worlds largest betting companies. He is tasked with delivering significant digital transformation to ensure Betsson Group get the best “bang for its buck”. As part of this journey, unpicking the media supply chain to ensure it is working at its most optimal level is a major strategic pillar. Prior to working for Betsson, Nick led ASDA's digital marketing and digital publishing business (Asda Media Group) through significant transformation to become one of the UK’s most sophisticated digital advertisers and retail publishers.
Giovanni Gribaudo
Giovanni Gribaudo
Head of Digital Marketing
Nomad Foods
Giovanni has wide experience in all aspects of digital, or “modern” marketing as many call it today, and has been working in large global organisations building and executing digital as a native capability of the business. He now leads the Nomad Foods Group digital agenda and has previously worked at Iglo Foods Group, Reckitt Benckiser, Diageo, PSA Peugeot Citroen and Zentropy Partners.
Liam Thompson
Liam Thompson
Head of Online Advertising
Holiday Extras
Liam Thompson is the Head of Technical & Display at Holiday Extras, the market leader in travel extras such as airport parking, hotels, lounges and everything else you need when you go on holiday. Liam has a proven track record in growing display from nothing to a profitable channel in its own right; proving its value through good attribution modeling. At Holiday Extras they look after everything in-house, from tracking and tagging to ad creation and serving; meaning there are no knowledge gaps or dependencies.
James Harris
James Harris
Chief Digital Officer
CARAT
A 23 year veteran of advertising and marketing, James has been a pioneer of digital advertising and media from its earliest days. During his career he has founded three media agencies, the second of which Diffiniti went on to become the largest digital media agency in the UK and is now Part of the global performance agency iProspect part of the Dentsu Aegis Network, whilst the first Media Business North is now part of the global media agency network Mediacom and the largest media agency outside of London in the UK. In more recent years he was the Chief Digital Officer for IPG Mediabrands in EMEA & their G14 cluster and Prior to re-joining Carat last summer he was the Head of International Agency Relationships for AOL, during which time he also published his first book, Think More Analogue, Be More Digital in which he explores the vital importance of considering real world factors in digital media and strategy. Currently the Global Chief Digital Officer for Carat, Part of the Dentsu Aegis Network, when not setting the digital world to rights he is a keen musician, skier and a skilled practitioner of the ancient arts of both Kung Fu and Origami.
Matt Simpson
Matt Simpson
Joint CEO - Investment
OMG
Matt Simpson is Joint CEO Investment EMEA at Omnicom Media Group. For the past seven years Matt has been responsible for driving adoption of addressable and data driven advertising, integrating specialist digital capabilities and ensuring market leading digital buying and activation within the OMG agency brands, including PHD, OMD and Hearts & Science.
Chloe Hawking
Chloe Hawking
Deputy Managing Director
OMG
Chloe has led search, social, programmatic and broader digital strategies for a number of household brands and agencies over the past 11 years at a local (Australia), regional (EMEA) and global level. For the past 4 years, Chloe has been responsible for leading OmnicomMediaGroup’s programmatic business across EMEA including platform and partnership strategy, client advisory and commercial leadership. In 2018 Chloe is taking on a new role as Chief Digital Officer at PHD Global working with clients including VW, Canon, Audi, SCJ, Triumph, HP, Porsche, Skoda, Seat amongst others.
David Costa
David Costa
Head of Performance & Programmatic
PHD
David is since 2017 the Head of Performance & Programmatic at PHD Spain leading a team of programmatic and performance specialists across Barcelona and Madrid. He’s the responsible for the programmatic product and strategy at PHD and supports all the agency major clients in particular the VW Group, his main goal is to foster the adoption of data in all digital media buying. David has more than seven years of experience working in Media agencies helping clients in their digital media strategy, in particular, he was the Global Search & Programmatic Manager for SEAT during 3 years at both PHD and Mediacom, leading the strategy and activation of search and programmatic campaigns across 8 countries. Before that David was at Mediabrands from IPG where we managed accounts in campaigns for multiple clients in different sectors and was the first local Programmatic ambassador of the group, providing internal and external training sessions.
Dom Blacklock
Dom Blacklock
Head of Programmatic
The 7 Stars
With my background in Maths and Music, creative marketing through programmatic is the perfect place for me to solve clients solutions to driving their businesses decisions through the evolving digital landscape. My previous roles include global agency strategy with MediaMath's expansion outside of the US and then in leading global client operations at Amnet (Dentsu Aegis' Programmatic division). At the7stars I’m excited to be leading the programmatic strategy; driving an audience first, data driven buying strategy and cementing our supply access – pushing the industry with real-time inventory and creative decision making across outdoor and TV activation.
Paul Morris
Paul Morris
Global Digital Director
PZ Cussons
Having worked in Digital for 17 years, Paul moved 12 months ago to PZ Cussons as their Global Digital Director, after calling The Co-operative Group home for the previous 5 years. While at The Co-operative Group, Paul headed up Digital and Social Media to develop strategy, plan activity, execute and optimise activity across The Co-operative Group (everything from Funeralcare > Food) and was also involved in the ‘Co-op’ rebrand. In his new role Paul leads Digital Marketing/ Social Media, Building foundational Digital capability, Ecommerce & generating business wide value from Digital for the £800m+ NNS FMCG & Electrical business that is PZ Cussons. Before his last 2 roles, Paul had experience of working both client and agency side with brands including Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, Cash Generator, Park Resorts and American Airlines.
Jamie West
Jamie West
Deputy Managing Director
Sky Media

Jamie has over 20 years of TV and Online commercial and product strategy experience. Having joined Sky Media five years ago as Head of Futures, Jamie oversaw the development of Sky AdSmart into an award winning technology offering advertisers unique targeting power. In just over a year, Sky AdSmart has delivered over 2000 campaigns from nearly 500 advertisers, helping major advertisers better target their campaigns and also made TV more accessible for niche brands and SME’s, allowing them to compete on a level playing field with national advertisers. Today as Deputy Managing Director at Sky Media, Sky AdSmart is still central to his role, along with responsibilities for the development and monetisation of emerging advertising opportunities across TV, Online and Mobile platforms for Sky Media’s advertisers. 

Wayne Blodwell
Wayne Blodwell
Founder & CEO
The Programmatic Advisory
Wayne was one of the UK’s earliest adopters of programmatic and has since traded programmatic campaigns in the earliest DSP's, created two agency trading desks, created a marketing technology consultancy within a global media agency and led the overall programmatic efforts for Dentsu Aegis in the UK. Wayne founded The Programmatic Advisory in the summer of 2016 to provide non-conflicted advice on how programmatic can achieve business goals for companies. Wayne was nominated by an industry panel for ‘Digital Trading Leader Of The Year’ at The Drum Digital Trading Awards in 2016, voted as one of the Top 100 Most Influential People in the UK Digital Industry in 2017 by The Drum and voted in the Top 50 'Industry Players of 2017' by PerformanceIn.
Matt Whelan
Matt Whelan
Digital Strategy Director
The Specialist Works
A search marketing veteran, Matt has had experience working hands-on with leading brands in every sector, and has successfully devised digital strategies on a global scale. In Head of Search roles at leading agencies he has had overall responsibility for multi-million pound client budgets, successfully managing investment across all biddable media channels. Matt is currently obsessed with digital media integration, and working to define solutions around programmatic TV, print and social tie-ins and cross-device attribution.
Daniel Spears
Daniel Spears
Programmatic Director
The Guardian
Danny Spears is Programmatic Director at the Guardian with overall responsibility for the publisher's buy and sell-side functions. As programmatic has grown to become the cornerstone of Guardian's digital advertising revenue, Danny has become a key stakeholder in the wider organization's approach to technology partnerships, product development, trading, and data strategy. Danny is also vocal proponent of a healthy, thriving programmatic ecosystem!
Alex Hewson
Alex Hewson
Head of Media EMEA
M&C Saatchi Mobile
Alex has over 15 years of media experience in agencies, starting his career buying TV and Outdoor across brands such as Diageo and EMI. Moving into the digital space in 2007, Alex has worked on delivering award winning campaigns for Stella Artois, Activision, BlackBerry and Sony. Alex joined M&C Saatchi Mobile as Head of Media EMEA in 2012, where he leads the media team delivering mobile-first digital campaigns on clients including Amazon, John Lewis, Odigeo and Microsoft.
Alexandra Spiliotopoulou
Alexandra Spiliotopoulou
Head of Display
Total Media
Alex is Head of Display at Total Media, the UK’s largest independent media agency. Since joining in 2014 Alex has helped launch a new sports betting app, change perceptions around one of the top laptop manufacturers in the world and introduce innovative media solutions such as AI powered programmatic native whilst delivering the first UK partnership transcending media and ecommerce with the largest online retailer site globally. She is also involved in Beta testing new technologies for ad tech and media publishers shaping the future of the industry.
Lara Izlan
Lara Izlan
Director Programmatic Trading and Innovation
Auto Trader UK

Lara manages Programmatic Trading and Audiences strategy for Auto Trader. In her role, Lara is responsible for harnessing the company’s rich automotive intent data through the deployment of the company’s first data management platform. Together with the team, she is creating a powerful platform that supports the company’s strong data-driven strategy, driving revenue growth, and creating more value for Auto Trader users, customers, and shareholders. Prior to Auto Trader, Lara spent seven years at the Telegraph where she first worked on digital strategy and analytics, contributing to the evolution of the company’s online business. She moved into display advertising in 2011 where she launched and built the Telegraph’s programmatic trading business. Lara also previously worked for big global media brands, Disney and AOL, a Silicon Valley start-up, and has also served time in investment banking as an equity analyst. Lara holds an MBA from London Business School, a Masters in Social Psychology from the London School of Economics, and a bachelor’s degree in Economics from Harvard University.

Morys Ireland
Morys Ireland
Head of Data & Technology
Mindshare
Morys comes from a technology consulting background, having worked in SAP consultancy at IBM before moving into digital advertising with the programmatic tech provider AppNexus where he helped build and develop trade desks within the big six agency holding company groups. Prior to arriving at Mindshare, Morys worked at Facebook on cross-device measurement technology, leveraging Facebook’s data to bring people-based marketing, audience and performance insights to advertisers and agencies. His focus as Lead Marketing Technologist at Mindshare is applying technology to solve business problems and drive customer success.
Gawain Owen
Gawain Owen
Digital Strategy Director
Jellyfish
Gawain has over 17 years of industry experience and is widely-recognised as a digital and programmatic thought leader. Realising that the internet would become engrained in daily life, he made the move from print to digital media early on in his career. Since then, he has worked for a range of publishers and brands, including Fish4, CareerBuilder, Nestlé and Diageo, where he was head of programmatic. At Jellyfish, Gawain works across the agency’s client base offering strategic digital support and consultancy to brands as they continue to transform for the digital age. Passionate about programmatic, Gawain was seen as an early advocate and thought leader when working brand side at Nestlé. Not shy of discussing topics such as transparency, tech ownership and operating models, Gawain often speaks at industry events and comments in the press.
Hossein Houssaini
Hossein Houssaini
Global Head of Programmatic
Havas Group
Hossein Houssaini leads Programmatic Solutions for Havas Media Group globally across all channels, supporting the commercial, data and product teams within the group. With his former experience at IPG Mediabrands as Director Technology building “Mediabrands Audience Platform” for DACH (GSA), he works additionally on the Global Music Data Alliance between Havas and Universal Music and recently launched Havas University with the first 100% Programmatic program for all employees of Havas Media Group. Prior to IPG Mediabrands, Hossein grew the Rich Media business for DoubleClick & Google successfully for DACH & the Nordics.
Martin Beauchamp
Martin Beauchamp
Head of Programmatic
MEC
Formerly Solutions Engineer at AppNexus, Martin brings with him a wealth of specialist knowledge in the application of programmatic and data-driven solutions. In his previous role Martin was responsible for leading new business in EMEA as well as working with clients to architect ad tech solutions to meet their individual needs. Developing his skills within the online ecosystem, Martin has also held senior roles at nugg.ad and Net Communities.
Paul Mead
Paul Mead
Founder & Chairman
VCCP Media
Entrepreneur & business leader with 17 years experience in digital marketing, technology, advertising and media. Passionate about media innovation, start ups and how technology is disrupting siloed thinking inside the media world and beyond. I joined a start up in 2000 and built the business to almost 2m users per month. I founded the search and digital media business for VCCP before bringing in TV, OOH and traditional media to create a full service media agency.
David Goddard
David Goddard
Global Head of Programmatic Trading
BBC Worldwide
David is responsible for programmatic advertising across the BBC’s commercial digital portfolio in Europe, Middle East Africa, LatAm and APAC . He is focused on automating the BBC’s display and video advertising and ensuring that its inventory is discoverable in all markets outside of the UK. Prior to joining BBC Worldwide in 2014, David was responsible for programmatic trading at Gumtree (part of eBay inc) where he was at the forefront of premium programmatic trading in the UK, setting up Gumtree’s first private market place in 2011. Before Gumtree, David worked at London Metro.
Elliott Pritchard
Elliott Pritchard
Online Marketing Director
Avis Budget Group International
Elliott is directly responsible for Avis Budget Group International marketing strategy. Recently, Elliott has led an initiative to target continued growth in an increasingly competitive market by investing in advertising to increase brand awareness and attract a broader audience of customers across all markets. Elliott pioneered a campaign which deliberately uses clichéd stock footage and celebrates the long research process, encouraging consumers to make Travel Republic “The Last Click” for the holiday they want at the best price, guaranteed – best placing him to discuss innovation in attribution modelling.
Barbara Agus
Barbara Agus
Programmatic Director EMEA & LATAM
Times
Barbara Agus, International Digital Director at Time Inc. International, brings 8+ years experience leading Programmatic, Ad Network, Sales and Operations initiatives with a proven ability to drive rapid growth and expand market share. Agus joined the team from the Weather Channel, where she was Global Programmatic director, and has held prior positions in the ad tech space for Rubicon Project, as well as consultancy roles in Spain and Italy. Her current role includes responsibility for defining the global programmatic strategy of Time Inc. International and uncovering prospects across EMEA, LATAM, and APAC as the company continues to expand its global footprint with innovative, meaningful experiences for business and consumer audiences. Barbara will oversee opportunities across the portfolio for the company’s 90+ brands, as well as continued international development of Time and Fortune.
Adam Chorley
Adam Chorley
Programmatic Account Director
Condé Nast
Adam has been with Condé Nast for 3 years. Serving as the programmatic lead firstly for the UK and then internationally. On a daily basis he is involved in sales, ad ops and product development. The programmatic department over that time has gone from humble beginnings to a major source of revenue within the digital department. Adam has been consistently one of the top sales people at Condé Nast since joining, being nominated for Sales person of the Year 3 times in the process. Most recently he has been maternity cover for the Head of Programmatic, who returns in February.
Anouk de Lange
Anouk de Lange
Head of eCommerce & Marketing Lead
National Lighting
Anouk is a seasoned Marketing Strategist who has worked with and for the worlds’ largest (and smallest) brands over the past decade. She won’t exactly tell us how long – as that would indicate her age which, for the past 10 years or so, has been 21 + VAT. Now that that’s out of the way! You should know that she has worn a variety of career-hats and seen the digital commerce world develop from a cross-channel and cross-border point of view. In her current position, she heads up the eCommerce and Marketing team for the UK’s brightest retail group; National Lighting – having recently gotten their brands through a digital transformation over 2017. She knows what media tools truly drive conversions. Anouk holds a Cum Laude Master Degree in Global Marketing from the top 1% ranked University of Liverpool and is a frequent speaker and contributor to industry events and publications around the world, a massive fan of puns, and lives by the quote ‘‘In life you always meet twice – by Anouk’s dad’’.
Martin Kelly
Martin Kelly
CEO & Co-founder
Infectious Media
Martin Kelly started as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interactive Solutions, and then a Board Media Director of Agency Republic. In 2008, he co-founded Infectious Media, a multi-award winning international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. With this business Martin has developed a new model for the agency. One that has specialist teams and technology that exclusively focus on making data-driven advertising work for brands.
Attila Jakab
Attila Jakab
Managing Director
Infectious Media
Attila joined international programmatic agency Infectious Media in 2010, after spending more than six years working at a number of digital media agencies. As client services director, Attila worked to shape Infectious Media's client offer, whilst using his experience to form international strategies for leading advertisers. In recognition of his central role Attila was promoted to MD in 2015. Since then, he has driven constant evolution of the agency's structure to stay ahead of the change in digital media. Attila has been a key architect in developing Infectious Media's programmatic agency model.
Debbie Morrison
Debbie Morrison
Director of Best Practice
ISBA
Debbie Morrison has spent the last 28 plus years immersed in the advertising industry.  She began her career as a planner in several ad agencies, moving on to the client side for a short spell and then joined ISBA in 1989. She spearheads the practical Consultancy team at ISBA working with 430 key British advertiser members who spend approximately £10bn annually on communications activities.  In the last year she worked with her team on more than 1700 consultancy projects and conversations with advertisers, including managing over 100 agency pitches, helping to create and negotiate more than 85 agency contracts and being involved in numerous discussions on how to improve client agency relationships.

She is a pro-activist in the development of industry best practices and has negotiated with other parts of the industry to produce a suite of model agency contracts for creative, media, DM and promotions, digital and PR agencies that have revolutionised the process of contract negotiation in the UK. She works closely with the IPA to develop guidance on how clients can obtain the maximum effect from relationships with communications suppliers and with academics tracking trends in agency remuneration and relationships.  Debbie also talks at conferences around the world on trends in client agency relationships.

For the last 17 years she has worked intimately with marketing communications procurement professionals within mainstream client companies, educating, advising, coaching and guiding them in their relationships and negotiations with agencies, helping to benchmark processes and share best practices, tools and techniques to improve professionalism within the discipline.

Debbie is a member of the Advisory Board for ProcureCon Marketing 2014 and will be interviewing CPOs at the event on using constructive collaboration as a catalyst for meeting business goals and how marketing procurement fits into the mix. She will be asking CPOs to describe their relationship with marketing procurement, how marketing procurement is measured at their organizations and what characteristics they look for in the marketing procurement professionals they want as leaders. This session will take place in morning plenary on main conference day one, Wednesday 4th June.

 
Graeme Hutcheson
Graeme Hutcheson
Director of Digital & Sky AdSmart
Sky
Scott Allen
Scott Allen
CMO
Microsoft
Anja English
Anja English
Head of Digital Marketing
Bayer
Mazen Mroueh
Mazen Mroueh
Head of Programmatic
FrieslandCampina
Gianluca Roccati
Gianluca Roccati
Head of Programmatic Media Buying
Seat
Filippo Salmaso
Filippo Salmaso
Head of Global Programmatic Media
Volkswagen
Deryn-Lee Mardon
Deryn-Lee Mardon
Nordic Programmatic Manager
TUI Nordics
Modi Sohel
Modi Sohel
Head of Programmatic Audience
02
Carla Gorina
Carla Gorina
Global Digital Programmatic Specialist
Nestlé
David Sierra Gonzalez
David Sierra Gonzalez
Head of Growth Marketing
Uber
Lotje  van der Kooij
Lotje van der Kooij
Head of Programmatic
KLM Royal Dutch Airlines
Hanna Hourani
Hanna Hourani
Head of Programmatic Display Lead
Uber
Matthew Warren
Matthew Warren
Managing Director
Grey London
Phil Livingstone
Phil Livingstone
Head of Digital Marketing
British Gas
Peter Kiefer
Peter Kiefer
Head of Marketing Performace
Grabarz & Partner
Danish Bagadia
Danish Bagadia
Head of Performance Media Marketing
Google
Rory Patterson
Rory Patterson
Global Head of Programmatic
Expedia
Charles Tourny
Charles Tourny
Chief Marketing Officer
Simba Sleep
Blake Cuthbert
Blake Cuthbert
Chief Digital Officer EMEA
OMD
Ryan Storrar
Ryan Storrar
Head of Media Activation
Essence
Chris Williams
Chris Williams
CEO
Publicis Media
Azad Ali
Azad Ali
Head of Programmatic
Blue 449
Gianfranco Cuzziol
Gianfranco Cuzziol
Director of CRM and Data
Zone
Ben Hancock
Ben Hancock
Global Head of Programmatic Trading
CNN International
Ben Westwood
Ben Westwood
Data Protection Officer
Ebay
Benoit Cacheux
Benoit Cacheux
Global Head of Digital & Innovation
Zenith
Colin Grieves
Colin Grieves
Managing Director
Experian
Cristian Carnevale
Cristian Carnevale
CEO
Bucksense
Mark Gurney
Mark Gurney
Global Media Manager, Retail & Motorsport
Shell
Nick Travis
Nick Travis
Head of Digital
MBNA
Rob Marshall
Rob Marshall
Head of Programmatic
Maxus UK
Pierre Hun
Pierre Hun
Head of Online Advertising
JD Williams
Matt Henkes
Head of Marketing
Bray Leino
Vit Sukal
Global Media Manager
Škoda Auto
Anna Whichello
Digital Director, Programmatic
MediaCom
Ali Parsyar
Senior Global Digital Director
Zenith

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