Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

2019 Speakers

Richard Brooke
Global Media Operations Director
Richard is in charge of the management and co-ordination of media planning and buying across 27 markets within the European cluster, supporting the European category teams in the strategic media planning and overall agency management and co-ordination. He makes sure that the media agenda is aligned to that of the senior European management team.
Teresa Fusaro
Head of Product, Programmatic Media

Since she joined in 2016, Teresa has built the global programmatic solutions team at Nestlé and driven their implementation in over global markets. Teresa and the team work to leverage the new solutions and optimise Nestlé’s programmatic value chain with the DMP as the main pillar, in line with the data-driven approach that the company has embraced.

Beatrice Lindvall
Global Head of Media

Beatrice joined Danone to strengthen the media function and drive their digital transformation. Prior to this, she held roles at Procter & Gamble, Heineken, and Johnson & Johnson with responsibility for digital transformation, shaping an integrated communications planning approach as well as establishing completely new media organisations. With her background in both marketing and procurement, Beatrice has a passion for developing internal capabilities, driving transformation and seamlessly combining business needs with any media strategy to deliver tangible business results. 

Thibaut Portal
Global Head of Media & Content
Pernod Ricard

Thibaut is in charge of driving global media strategies (offline and online) and global content efficiencies for all markets and brands across the Pernod Ricard Group.

Frédéric Martins
Head of Media & Programmatic

Frédéric is leading the Global Programmatic Marketing project for ING Europe. At the moment his mission is to define, support and increase the media & programmatic vision for the group with the aim of getting more maturity in their strategies across markets. 

Ravi Jagdeo
Director of Digital Trading & Operations

With extensive media experience across major brands such as American Express,, Tesco Finance, Metropolitan Police, RBS and Eurostar, Ravi is a strategic marketer with a broad knowledge of cross channel marketing. Thriving on new challenges including individual and team target environments, he has developed excellent account management, strategic planning and project management skills.

Maria Gräfin von Scheel-Plessen
Global Head of Media

Maria works for the German luxury brand known for its high-artistry writing instruments, watches and leather products. Maria comes from a digital background, having worked for Amazon, Google and Rocket Internet across Europe and APAC, and is driving the digitalization of this traditional luxury house on a worldwide scale.

Thierry Pool
Head of Digital Marketing & Media Planning
Digitec Galaxus

Thierry works for Digitec Galaxus, Switzerland largest eCommerce player. He has been working in the industry for ten years and what makes the company special, is that all steps of their successful advertising campaigns are produced in-house, with an internal creative department and programmatic specialists.

Renata Dadic
Head of Digital Marketing
Deutsche Bank

Renata uses her 25 years of sales experience to transform the marketing department to a new, programmatic-driven future. To achieve this goal, she built up the new division “Digital Marketing” – using internal and external know-how to establish the relevant skill set in marketing and an eye-to-eye partnership with the agencies. 

Hanna Hourani
Head of Programmatic Display

Hanna is a driven, dynamic and adaptable individual who strives to take part in the change that is reshaping the advertising world today. He is on a mission to push the advertising world towards adoption of programmatic technologies that will improve visibility, grant advertisers more control, perform better and connect brands to their customers seamlessly.

Alexander Pasch
Head of Programmatic & Media Strategist
Schneider Electric
Alexander is responsible for the implementation, execution and optimisation of the digital and programmatic media strategy for Schneider Electric. A big focus of his role lies in trying to adapt new and promising digital technologies and making them applicable for a B2B company. 
Mazen Mroue
Global Head of Digital Performance & Programmatic
Friesland Campina

Mazen is leading the global digital transformation programs and programmatic global strategy across markets at Friesland Campina.  He is working with other team members across 22 markets to build digital strategies across all different channels (social, Search, SEO, programmatic video, mobile and desktop) and leading the DMP implementation. 

Zi Liang
Global Head of Audience Management & Targeting
Philip Morris

Zi leads the Audience Management & Targeting team – a diverse set of specialised talents with the objective of driving the success of the reduced-risk products (RRPs) platform and pushing PMI to become consumer-centric. With years of experience in agency and lead generation organizations, she loves unpacking complex business challenges and extracting value from insights to help businesses understand who their consumers are and how to earn their happiness and loyalty 

Sebastien Bardin
Head of Digital Marketing
Sebastien is responsible for developing and executing the digital strategy for Sony in Europe. He drives their digital media transformation journey to generate impactful campaigns and cost efficiencies, and manages relationships with key partners, including the digital activation of their UEFA Champions League sponsorship.
Caroline Nykter
Head of Data-Driven Marketing

Caroline has strong expertise in digital marketing, and has been exploring digital media and advertising from different perspectives of a media agency, publisher and advertiser. Currently Caroline is working for K Group, one of the biggest retailers in Finland, where she is leading an in-house team focused on developing K Group´s data-driven marketing capabilities. 

Hugo Grimmer
Programmatic Media Trader
Air France

Hugo has been a programmatic media trader at Air France for 2 years. In charge of 25 countries, he always tries to improve the ROI of his campaigns in order to boost booking sales around the world!

Piotr Zapała
Digital Manager

Piotr is responsible for the overall online & media activities within Orange. In 2018, his team increased effectiveness in their campaigns by over 50% thanks to programmatic. 

Giovanni Gribaudo
Group Head of Digital Marketing, Europe
Nomad Foods
A digital marketing communications professional with extensive in-house and agency experience, Giovanni has developed and successfully led many brand strategy and digital innovation.
Charles Tourny
Chief Marketing Officer
Simba Sleep
Charles Tourny is CMO at Simbasleep, one of the fastest growing consumer brands in Europe. In just 18 months from launch, Simba took over 4% market share while also building some of the strongest brand equity in the mattress category. Charles is a marketing enthusiast and a data-driven marketer; advocate of the Pareto principle.
Anyang Rong
Head of Programmatic Advertising

Leading the planning process for programmatic media buying channel, Sandra’s key responsibilities include making client briefs, media plans, targeting strategies, budget planning, post campaign analysis and alignment with the campaign management team. She also negotiates and manages inventory for programmatic deals.

Thanos Patsis
Global Head of Online Media & Mobile
Betway Group

Thanos is the Global Head of Online Media and Mobile for the Betway Group, a leading provider of first-class entertainment across sports betting, casino, bingo, esports and poker. Thanos joined Betway in 2016 to set up the app marketing team and later on the in-house programmatic trade-desk. He has been driving the digital media and ad-tech transformation journey to generate impactful media strategies and cost efficiency since.

Danish Bagadia
Head of Performance Media Marketing
Danish works in the in-house media team within Google marketing, and is responsible for driving revenue in their B2B and B2C products across Europe, Middle East and African markets.
Anil Pitla
Global Head of Programmatic

A confident, passionate, and hardworking marketing & sales professional with more than thirteen years of international experience, Anil is currently heading the programmatic & brand safety strategies and tech platforms for Volvo.

Andrew Merritt
Head of Display & Programmatic, Europe (Expedia Group)

Andy Merritt is a online marketing manager for Expedia Group ( Whilst at, Andy has been an integral part of the in-house programmatic team. Supporting both internal and external stakeholders, Andy has overseen global programmatic campaigns across brand and acquisition increasing media spend through the team by 25% YoY. 

David Costa
Digital Audience Lead
David works globally on Bayer’s data and audience management efforts for programmatic activation, including the roll-out of a DMP solution across different divisions of the company. In his previous role as Head of Programmatic & Performance at PHD Spain, he was responsible for programmatic operations, paid search and paid social, and won the “best of use of creativity in programmatic” award with the launch of the new Volkswagen Polo in 2018. 
Henrik Schulte
Head of Material Group, Media & Digital
Henrik leads the media & digital aspects within Swarovski’s procurement organisation. With over 15 years in marketing and digital advertising, his passion is to bring innovative advertising solutions to life whilst driving sustainable business results.
Marek Lacina
Director of Programmatic Marketing

Marek is a multilingual digital marketing professional tasked with leading programmatic marketing channels for Since joining the company, Marek who leads the social, display and online video team across multiple countries, is working on developing strategy to deliver the right personalised content for the right audience.

Mari Fulla
Programmatic & Data Lead
Grupo Planeta

Leading and building the in-house programmatic team for Grupo Planeta, Mari is responsible for the implementation of the DMP, and the creation of audience profiles that can be used to achieve greater impact in their media buying.

Nick Takashima
DMP Specialist
William Hill

Nick oversees the development and global adoption of the DMP for the group. As part of this he is also responsible for developing and managing audience segmentation and data strategies.

Niklas Cederlöf
Head of Programmatic Marketing

Niklas is currently leading Delivery Hero's app marketing initiatives across eight markets in the APAC region. He has vast programmatic experience and project led Delivery Hero's very first programmatic DOOH campaign in 2018.

Valeria Scheiermann
Display & Social Performance Marketing Leader
Queralt Costa Gallardo
Global Programmatic Lead
Melia Hotels International

Queralt Costa is the head of global display marketing at Melia Hotels International, one of the largest hotel companies in the world. In the last four years Melia has been immersed in a strategic challenge to position as the group’s first source of sales. To get there, Melia opted to create an internal trading desk that currently manages 70% of the investment in digital media.

Roberto Espinoza
Senior Media Leader, Europe

Roberto is leading the process of centralisation on programmatic, social and search across Europe, consolidating management and data into one single direction. Previously his role was focused on the implementation of digital accelerator program for global clients at Blue 449 and Publicis group company.

Rebecca De Sousa
Head of Digital Acquisition
TUI Nordic

Rebecca is responsible for TUI’s programmatic buying in the Nordics. Parallel to four travel brands undergoing the biggest rebranding in their history - to become TUI - programmatic was successfully brought in-house to drive better results and efficiency. She is now focusing on developing TUI’s ways of working in a truly digital world

Luke Adkins
Display & Programmatic Marketing Leader

Luke has been honing his display skills in the programmatic landscape for four years. He is currently expanding GoEuro's cross-device display channels by bringing programmatic trading in-house and helping lead the implementation of multi-channel attribution. He collaborates with a variety of internal stakeholders including the design team, aiming to bridge the gap between data-driven marketing and creative design.

Sheila Nazir
Head of Digital Operations
National Rail

Sheila is the Head of Ad Operations at, one of the largest travel sites in the UK, delivering over 12 million ad impressions a day over four platforms. User experience, often a concept paid lip service to, is at the heart of everything National Rail does. As such Sheila and her team have been pioneers of everything from creative testing, through ad blocking tools, to issue resolution and beyond.

Sandra Österberg
Programmatic Media Manager

Leading the planning process for programmatic media buying channel, Sandra’s key responsibilities include making client briefs, media plans, targeting strategies, budget planning, post campaign analysis and alignment with the campaign management team. She also negotiates and manages inventory for programmatic deals.

Natalia Fuentes
Global Programmatic Leader
Steve Chester
Director of Media

Steve has spent the last 19 years of his career in the digital advertising industry. He’s the Director of Media for ISBA, leading a team delivering industry education, standards, research and shaping and campaigning for effective, responsible industry self-regulation across all media on behalf of marketers. He is also a permanent member of the Joint Industry Committee for Web Standards (JICWEBS) overseeing digital trading standards for the UK including brand safety, viewability and ad fraud. 

Oliver Gertz
Managing Director – Interaction, EMEA

Oliver is the Managing Director of Interaction EMEA at Mediacom, Europe’s largest media agency. He has been a digital pioneer since 1997 and works with some of the largest brands globally on evolving their digital and programmatic strategies.

Chris Williams
Publicis Media
Chris is the Chief Executive Officer of Publicis Media Exchange UK, the unit focused on accelerating the data-driven technology enabled execution for a portfolio that includes major blue chip advertisers across every vertical.  
Daniela Tollert
Chief Digital Officer

Daniela stands for the consistent digitalisation of the Group including its strategic digital orientation and new digital concepts. Her work focuses on the further development of the [m]PLATFORM and thus all digital GroupM products and services, as well as product development and data topics.

James Harris
Global Chief Strategy Officer

A 23 year veteran of advertising and marketing, James has been a pioneer of digital advertising and media from its earliest days. During his career he has founded three media agencies, the second of which Diffiniti went on to become the largest digital media agency in the UK. Currently the Global Chief Strategy Officer for Mindshare; when not setting the digital world to rights he is a keen musician, skier and a skilled practitioner of the ancient arts of both Kung Fu and Origami.

Jamie Irving
Programmatic Director
Previously leading the global programmatic strategy for the likes of Expedia and Dyson, Jamie joined OMD to lead programmatic solutions for regional clients. Since joining Jamie has taken a key role within the Renault and Nissan businesses, helping to align their programmatic executions and technology frameworks across the region, aligning to the global strategy. As part of Jamie’s role within OMD EMEA, he is helping to guide clients on adopting a best practice approach to accessing the programmatic ecosystem. Navigating through industry topics and initiatives such as GDPR, Brand safety and Auction dynamic.
Dale Fisher
Programmatic Director
VCCP Media

An experienced digital media professional with a demonstrated history of working within large media owners, Dale is skilled in digital strategy, programmatic trading, negotiation, sales, media buying and staff management. 

Sara Martins de Oliveira
Global Brand & Media Director
Dom Blacklock
Head of Programmatic
The 7 Stars
With my background in Maths and Music, creative marketing through programmatic is the perfect place for me to solve clients solutions to driving their businesses decisions through the evolving digital landscape. My previous roles include global agency strategy with MediaMath's expansion outside of the US and then in leading global client operations at Amnet (Dentsu Aegis' Programmatic division). At the7stars I’m excited to be leading the programmatic strategy; driving an audience first, data driven buying strategy and cementing our supply access – pushing the industry with real-time inventory and creative decision making across outdoor and TV activation.
Benoit Cacheux
Global Head of Digital & Innovation
Benoit leads digital strategy and innovation for Zenith’s global clients, with an expertise in owned and earned media. Benoit is an experienced and passionate digital marketer who has been lucky enough to develop his skills across both the agency and client sides at Grey Interactive/Fullsix, AKQA, Modem Media/Digitas, Publicis Modem and Organic, and InterContinental Hotels Group. He has extensive experience across a range of categories such as pharmaceutical, FMCG, electronics, finance, travel, and automotive. With an international background, he brings a mix of deep knowledge of digital marketing, an entrepreneurial approach to dealing with big challenges, and a relentless drive to create business impact and innovative marketing solutions
Hossein Houssaini
Former Global Head of Programmatic
Havas Group
Hossein Houssaini leads Programmatic Solutions for Havas Media Group globally across all channels, supporting the commercial, data and product teams within the group. With his former experience at IPG Mediabrands as Director Technology building “Mediabrands Audience Platform” for DACH (GSA), he works additionally on the Global Music Data Alliance between Havas and Universal Music and recently launched Havas University with the first 100% Programmatic program for all employees of Havas Media Group. Prior to IPG Mediabrands, Hossein grew the Rich Media business for DoubleClick & Google successfully for DACH & the Nordics.
Matt Whelan
Product Innovation Director
The Specialist Works

A search marketing veteran, Matt has had experience working hands-on with leading brands in every sector, and has successfully devised digital strategies on a global scale. In head of search roles at leading agencies he has had overall responsibility for multi-million pound client budgets, successfully managing investment across all biddable media channels. Matt is currently obsessed with digital media integration, and working to define solutions around programmatic TV, print and social tie-ins and cross-device attribution.

Azad Ali
Head of Programmatic
Blue 449

Hossein leads programmatic solutions for Havas Media Group globally across all channels, supporting the commercial, data and product teams within the group.  He works additionally on the Global Music Data Alliance between Havas and Universal Music, and recently launched Havas University with the first 100% Programmatic program for all employees of Havas Media Group.  

Josep Hernandez
Senior Director of Media & Total Connections Planning
David Goddard
VP, Global Programmatic Strategy
BBC Worldwide
David is responsible for programmatic advertising across the BBC’s commercial digital portfolio in Europe, Middle East Africa, LatAm and APAC . He is focused on automating the BBC’s display and video advertising and ensuring that its inventory is discoverable in all markets outside of the UK. Prior to joining BBC Worldwide in 2014, David was responsible for programmatic trading at Gumtree (part of eBay inc) where he was at the forefront of premium programmatic trading in the UK, setting up Gumtree’s first private market place in 2011. Before Gumtree, David worked at London Metro.
Ben Walmsley
Digital Director
News UK

Ben leads the teams selling advertising across the News UK digital portfolio, driving the commercial product strategy and the operations teams delivering and optimising campaigns and programmatic demand. Inspired by the influence of technology on the future of content production and consumption, Ben’s focus at News UK is the creation of trusted, engaging and innovative advertising experiences to secure the future of great journalism on all platforms.

Daniel Spears
Programmatic Director
Guardian News & Media

As programmatic has grown to become the cornerstone of Guardian's digital advertising revenue, Danny has become a key stakeholder in the wider organisation's approach to technology partnerships, product development, trading, and data strategy.  With overall responsibility for the publisher's buy and sell-side functions, he is also vocal proponent of a healthy, thriving programmatic ecosystem!

Benjamin Martareche
Head Of Programmatic & Data Sales
eDreams ODIGEO
Benjamin is responsible for global programmatic and data sales at eDreams Odigeo, the leading online travel agency in Europe. Programmatic and data has grown by close to 100% in the past years at eDreams Odigeo, and now includes a number of products for direct advertisers, trading desks and agencies.
Zuzanna Gierlinska
Head of Programmatic
Zuzanna Gierlinska is Spotify’s Head of Programmatic for Europe based in London. She is responsible for the development and execution of Spotify’s Programmatic strategy across sales, operations and partners. Zuzanna has 17 years of data driven marketing and digital advertising experience. Prior to Spotify she lead Oracle Marketing Cloud's data management platform practice across EMEA and previous to that worked in digital sales leadership roles across BlueKai, Microsoft and aQuantive. Zuzanna was recently named one of the "50 Women in Ad Tech You Should Know".
Martin Kelly
CEO & Co-founder
Infectious Media
Martin Kelly started as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interactive Solutions, and then a Board Media Director of Agency Republic. In 2008, he co-founded Infectious Media, a multi-award winning international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. With this business Martin has developed a new model for the agency. One that has specialist teams and technology that exclusively focus on making data-driven advertising work for brands.
Cadi Jones
Commercial Director, EMEA
Cadi Jones is the Commercial Director EMEA for Beeswax, the fastest growing ad tech platform in the world, which enables sophisticated buyers to maximise commercial upside gained from a programmatic buying platform designed for their unique business needs.  The role includes managing the teams responsible for the company’s expanding growth in EMEA.  
Timo Rinne
VP Digital B2B
Sanoma Media

Timo is in charge of the digital advertising business of the largest Finnish publisher, Sanoma Media. Timo dreams of "what could be" and that has lead Sanoma to explore new ways of cooperation with its partners. 

Tom Rolph

Tom Rolph is VP of EMEA at Tapad, a global marketing technology company and leader in digital identity resolution solutions. He has been working in data since 2012, and also has vast agency side experience working for both PHD and OMD for over 10 years. 

Chris Liversidge
Chief Executive Officer

Chris has spent more than 13 years in digital marketing, beginning with a small but rapidly growing independent digital marketing business in Edinburgh which, within three years, was acquired by what became Publicis. He founded QueryClick in 2008 and began the process of building a new type of agency focused on performing for its clients. Simultaneously he drives continuous technological innovations that enable QueryClick to remain at the cutting edge of digital marketing, in particular devoting himself to harnessing the power of machine learning to deliver truly powerful insight and find millions of pounds of opportunity for clients.

Javier Pérez Moiño
Head of Programmatic Services, Europe and Latin America
Accenture Interactive

Javier has more than 20 years of experience in marketing, analytics and digital marketing. Over the last eight years he has been helping to build digital marketing capabilities inside Accenture Interactive in Spain, and further afield in Europe and Latin America, where he leads Programmatic Services and Personalisation. He has carried out digital transformation projects for clients across multiple industries, helping top brands optimise their customer experience and directly drive business results. 

Phil Duffield
Managing Director

Heading EMEA operations for Adobe Advertising Cloud, Philp Duffield is passionate about Advertising. Helping to change how advertising is bought, sold and delivered, Duffield has in-depth knowledge of both the buy-side and the supply-side of the ecosystem and over 14-years’ experience within the media and ad technology space. His experience within programmatic platforms and strategy spans multiple regions including ANZ, APAC, US and Europe. 

Edward Hornsey
Global Marketing Innovation & Capability Manager
British Airways
Mark Gooding
Head of Growth for Neustar Marketing Solutions

Mark is Head of Growth for Neustar Marketing Solutions. In helping clients build connected customer experiences that drive real business outcomes he has overseen double-digit, year-on-year growth as Neustar continues to develop its EMEA client base across leading attribution, marketing mix modelling, identity resolution and customer intelligence solutions.

Dave Katz
Managing Director
Media Vertical

As managing director of Domo’s media practice, Dave Katz oversees the development of solutions that help advertisers improve the efficiency and effectiveness of marketing, sales and operations. He joined Domo from Univision's programmatic & data team where he served as vice president and general manager. There, Dave created a platform to help advertisers achieve success by finding their optimal audiences. In previous roles at Time Inc. and Hearst, Dave developed data-driven advertising capabilities for national and local clients. He evangelized the effectiveness of scaled audience marketing. Prior to working on the publisher side, Katz sharpened his data and advanced analytics skills on the buy side at MediaVest and Cadreon working for clients such as P+G, Verizon and J&J. After graduating from Columbia University with a degree in Applied Mathematics, Dave developed algorithms to optimize publisher inventory yield as one of the first employees at Admeld, a company acquired by Google in 2011.

Michal Marcinik
CEO & Founder

Serial entrepreneur. In 1997 launched his first startup, ezine Wirtual at age of 17. Within two years Wirtual reached 40k subscribers. In December 1998 launched one of the first online radios in Europe, that became a great success. For more than 15 years Michal worked as an independent consultant for both online and brick-and-mortar companies from a wide variety of industries (automotive, manufacturing, publishing, retail) helping to maximize profits from online activities and achieving sustainable market advantage through technology innovation. Held Managing Director position of a couple of e-commerce companies, including Amazon’s subsidiary AmazonBuyVip. In 2017 launched AdTonos, which was some thought for a couple of years idea to bring innovation to radio and audio industry.

Dominic Powers
Chief Executive Officer

As Chief Executive Officer, Dominic Powers spearheads the organisation’s growth strategy and positioning as a leading global ad-tech solutions provider. With more than 20 years of global marketing and technology experience, Dominic spent the last decade growing Europe and Asia Pacific for Epsilon, one of the world’s leading marketing services companies, as its Executive Vice President & Managing Director, International. Prior to that, he led Asia Pacific for DoubleClick, a pioneer in ad tech. He started his career in digital designing and leading the development teams for marketing automation platforms for Chinadotcom Corporation, the first Asian internet play to list on NASDAQ. Having spent almost 25 years in the region, he is an active investor, advisor, and connector, helping brands, agencies and technology companies navigate and disrupt the world of consumer engagement.

Pierre Hun
Head of Media
NBrown Group

Pierre’s role is to support the business in building media capabilities to identify growth opportunities across the portfolio of brands. With media investment up by 87% over past 2 years and over 1 million new customers acquired per season, the key brands have been hugely successful in gaining significant market share through brand building and media efficiencies.

Samir Shah
Head of Data and Ad Tech

Samir has over 12 years media experience working on the Agency side of the industry. He began his career at House of Kaizen and recently has moved to Zenith to lead data and ad tech across their global clients. He has also worked as a client at Avis Rent a Car within the marketing and eCommerce team helping to build a strong understanding that clients face in navigating the advertising technology landscape. 

Over the years he has held various roles from Media planning, Client management, Strategy and Commercial, Media Director and now is Head of Data and Tech. 

His role at Zenith is focused on aligning the global clients data and ad tech strategies to ensure they are maximising the potential of digital advertising campaigns as well as their offline media. . 

Samir constantly strives to improve his digital knowledge and is very passionate about the role that technology faciliates digital marketing.

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