16 - 17 May, 2018
Hilton London Canary Wharf, London
44 (0) 207 036 1345
From Pixels to People - A Programmatic Pioneers Report
Great brands are built and optimised over decades. Now, with greater emphasis placed on online, marketers now have the ability to analyse and optimise in real time. This shift has not only provided benefits, but has also presented several hurdles. How marketers are dealing with these was the subject of our recent research.
Five Key Factors Driving Programmatic Advertising in 2018
Programmatic advertising has been gaining an ever-greater foothold on the digital landscape over the last few years. And, as 2018 begins to build momentum, there is no indication of this pattern changing anytime soon. With many fresh challenges having come to the fore in recent years, and more just over the horizon, now is the time for programmatic advertisers to take stock and rethink their strategies. Get the full report here.
Why iCrossing and Bridgestone Chose RevJet for Dynamic Creative Optimization
As the agency partner for Bridgestone, iCrossing was unable to execute on their vision for Dynamic Creative Optimization (DCO) because their DCO vendor at the time was unable to keep up, leading long load times and cost overruns. A change needed to be made, and iCrossing chose RevJet to dramatically improve their programmatic creative. Download report to find out more.