Whitepaper & Video Center

IAS: The Power of Context

Context most recently hit the advertising scene due to its power in effective targeting. For programmatic, targeting a user based on the context of the page can prove highly effective – not to mention provide a viable alternative in the world without third-party cookies.Explore the IAS Power of Context UK study to learn why so many marketers are turning their attention back to performance-based insights, such as contextual targeting, to target and build meaningful connections with their audiences in a new privacy-friendly, cookie-free future.

Programmatic Marketing in the 2020s: What the Future Has in Store

In Q1 of 2020, R Insights and QueryClick surveyed 100 Heads of Programmatic Marketing from companies across Europe, to find out more about the challenges they’re facing and the innovative solutions being brought to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by QueryClick and the Programmatic Marketing community.

Creatively Tailoring Programmatic: A 2019 Benchmarking Report

Marketing technology has made huge strides towards advanced personalisation in the past few years, and as customers become more used to targeted content, Programmatic Marketing will need to up its game to generate engagement. Frontrunners of the industry have been re-evaluating how they use personal data, and focusing on creative new ways to tailor content across multiple channels. In Q1 of 2019 WBR Insights surveyed 100 Heads of Programmatic from across Europe to find out more about the challenges they face, and the innovative solutions they bring to the table. 

From Pixels to People - A Programmatic Pioneers Report

Great brands are built and optimised over decades. Now, with greater emphasis placed on online, marketers now have the ability to analyse and optimise in real time. This shift has not only provided benefits, but has also presented several hurdles. How marketers are dealing with these was the subject of our recent research.

Want even more reading material? View whitepapers and reports from our 2019 event.

2019 Media Center