The 2024 PPS Playbook

In Q1 of 2024, WBR Insights surveyed 100 Heads of Programmatic and similar senior executives from brands across Europe, to find out about how they are combatting the biggest challenges facing the industry this year, and the solutions they are implementing when doing so.

- CHAPTER ONE: Saying Goodbye to the Third-Party Cookie

- CHAPTER TWO: Ushering in the Future Cookie-less World with AI

- CHAPTER THREE: Striving Toward a Net Zero Carbon Footprint in Programmatic Advertising

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