Meet Our Speaker: Amelia Carter, Programmatic Specialist, William Hill
1-What was your main challenge in the programmatic space in 2020 and how did you tackle it? Due to COVID I remotely joined the William Hill team and had to quickly adapt to no F2F interactions. Lots of virtual video calls & coffee with the team, internal stakeholders & publishers. 2-Where do you see the opportunity for Programmatic to grow in 2021? The biggest area I see is in CTV this is due to the pandemic and more people staying at home. Could be a powerful way to get your message out there. Lots of exciting opportunities and growth areas in supply & activation. 3- Tell us something you are missing that you could not do in 2020 Running the Berlin Marathon in my Nike Vaporfly 4% trainers.