Nick Hendry

Programmatic Director WPP Media

Early in my career, I founded the Programmatic Pioneers Summit, which sparked my deep passion for ad tech and DSPs. I've spent my career channeling that enthusiasm into the programmatic space, building extensive technical and strategic expertise. Currently, I lead the Ford programmatic team across Europe for WPP, driving innovative campaigns and technology solutions for one of our largest global accounts.

Day 1 | 2nd June 2026

3:20 PM Fireside Chat: Retailers Are Not Ready to Act Like True Media Owners

Offsite retail media is driving growth: Onsite and instore remain limited creatively, while offsite opens richer opportunities — despite fragmented measurement and attribution
Retailers vs media owners: Retailers are still challenging to buy from, while media owners like Channel 4 already offer trusted audiences, scale and stronger infrastructure
Agentic AI is reshaping commerce: AI-driven shopping, recommendations and add-to-basket journeys are already emerging through partnerships like ChatGPT and Walmart

Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda