Joshua Gottlieb is the Biddable Lead at Mars across Pet Nutrition Europe, where he oversees the strategy, activation, and optimisation of paid media across key biddable media channels. In his role, Joshua is responsible for driving performance and efficiency across paid social and programmatic, ensuring Pet Nutrition brands deliver measurable impact while maintaining strong brand presence in an increasingly competitive digital landscape.

With deep expertise in biddable media, data-driven marketing, and performance optimisation, Joshua specialises in building integrated, full-funnel strategies that connect audience insight with effective activation. He works closely and connects global, regional and local teams, as well as agency and platform partners, to implement best practices in ensuring Mars reach Pet Parents in the most effective way.