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Paul Mellor
Programmatic Director
Hearts & Science
Day 1 | 2nd June 2026
3:00 PM
Case Study: Building a True Omnichannel Strategy: How to Deliver Measurable Growth Across Your Channels
Preventing Channel Silos: Ensuring every impression adds incremental value.
Flexing Storytelling and Brand Identity: Adapting creative across channels while maintaining coherence.
Proving Cross-Channel Impact: Measuring results across CTV, audio, DOOH, and retail media.
Check out the incredible speaker line-up to see who will be joining Paul.
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