Cameron Armstrong
Addressable Director VCCP MediaCameron Armstrong is the Addressable Director at VCCP Media, where he leads the agency’s strategy and execution around programmatic, addressable advertising, and data-driven media innovation. Since joining VCCP, he has been instrumental in building out the agency’s programmatic offering and shaping a vision for a more effective, quality-led digital advertising ecosystem.
Day 1 | 2nd June 2026
2:00 PM WORKSHOP: Beyond the Brief: How VCCP and Adlook Are Redefining Quality Standards with Deep Learning AI
What does quality actually mean in programmatic—and who gets to define it?
In this session, VCCP and Adlook reveal how two fiercely independent players are building a bespoke quality framework from the ground up, powered by deep learning AI.
Hear how the partnership is combining attention metrics, creative measurement and audience accuracy to move beyond industry defaults and deliver outcomes that truly reflect the agency's vision for its clients.
Day 2 | 3rd June 2026
12:00 PM Panel Discussion: Contextual Impact: How can you Strengthen Your Targeting to Deliver High Impact Ads Without Cookies?
- Future-Proofing Campaigns: Using contextual targeting to navigate a post-cookie, regulation-heavy environment
- Boosting Engagement and Trust: Aligning ads with live content to enhance audience connection and brand affinity
- Supercharging Contextual Strategies with AI: Leveraging generative AI for real-time creativity, efficiency, and brand-safe execution
Check out the incredible speaker line-up to see who will be joining Cameron.
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