Matthew Hamill
Head of Sales UK DisplayceDay 1 | 2nd June 2026
2:50 PM Case Study: Next Gen pDOOH - How can brands move beyond standard executions and fully leverage the potential of programmatic DOOH with context and creativity at the core of campaigns?
- Exploring how advertisers can rethink their approach to DOOH by using context and dynamic creative strategies to design more engaging campaigns to be a powerful storytelling medium within modern omnichannel strategies
- Context shapes the message: Signals go far beyond weather or time. Real-world context, audience behaviour and environment all contribute to more relevant and effective creatives
- Creativity becomes adaptive: Campaigns are no longer limited to a single message. DCO enables multiple creative variations that adjust in real time to context, audience and location
- Complexity becomes manageable: AI supports planning, activation and optimisation across multiple creatives and markets, making advanced DOOH campaigns easier to run at scale
Check out the incredible speaker line-up to see who will be joining Matthew.
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