Efthymios Psaraftis

Efthy is a Global Audience Strategy Manager for Kenvue, based in London. He specializes in bridging brand strategy and media planning, championing audience-first approaches to deliver impactful marketing outcomes. Efthy enables teams to enhance marketing performance through actionable insights, data-driven strategies, and the advancement of global capabilities. A seasoned professional in the CPG industry, Efthy brings a strong track record of driving brand growth and maximizing ROI. His expertise spans brand management, media planning, audience segmentation, digital activation, and advanced data analytics. As a forward-thinking strategist, he leverages data and insights to redefine marketing and media excellence and unlock new opportunities for brands.