Efthymios Psaraftis

Efthymios Psaraftis

Senior Manager, AdTech & Capability Kenvue

Day 1 | 2nd June 2026

3:20 PM Fireside Chat: Stop Chasing Clicks: How Can You Quantify Attention, Context and Relevance to Achieve Creative Impact That Truly Drives ROI?

  • Uncovering True Lift: Moving beyond self-reported DSP/Meta/Google dashboards using MMM, geo-experiments, and incrementality testing.
  • Improving Campaign Quality: Treating attention and engagement as diagnostic signals to enhance creative effectiveness.
  • Quantifying Real Business Value: Applying frameworks to measure impression quality, context, and relevance versus chasing the cheapest CPM.
  • Adapting to a Changing Landscape: Leveraging AI, privacy regulations, and data clean rooms to reshape attribution models. 

Check out the incredible speaker line-up to see who will be joining Efthymios.

Download The Latest Agenda