Paul Astbury

Digital Partnerships Director Nectar 360

Digital Advertising expert with 20+ years experience in the advertising industry at technology companies including Integral Ad Science, Hivestack, Viant and Kevel. I am currently working at Nectar360 as Digital Partnerships director, managing our Retail Media Offsite strategy, including Media and Data Partnerships.

Day 1 | 2nd June 2026

3:20 PM Fireside Chat: Retailers Are Not Ready to Act Like True Media Owners

Offsite retail media is driving growth: Onsite and instore remain limited creatively, while offsite opens richer opportunities — despite fragmented measurement and attribution
Retailers vs media owners: Retailers are still challenging to buy from, while media owners like Channel 4 already offer trusted audiences, scale and stronger infrastructure
Agentic AI is reshaping commerce: AI-driven shopping, recommendations and add-to-basket journeys are already emerging through partnerships like ChatGPT and Walmart

Check out the incredible speaker line-up to see who will be joining Paul.

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