Dale Fisher-Brown is an award-winning performance marketing strategist and current Growth Planning Director at Superbet Group. With over a decade of experience across agency and in-house leadership roles, Dale has been at the forefront of programmatic innovation, championing data-driven media planning that bridges brand storytelling with measurable business outcomes. At Superbet, he leads the growth planning function across multiple international markets, developing frameworks that integrate campaign strategy, forecasting, and post-campaign analytics — transforming how marketing investment is aligned with commercial value. A two-time Performance Marketing World Powerlist 100 honouree and a member of the Chartered Institute of Marketing, Dale brings a sharp operational lens and a strong point of view on how programmatic must evolve in a post-cookie, AI-enabled era.