Matthew Wilke
Head of Programmatic & Digital Partnerships Mediaplus UKDay 1 | 2nd June 2026
9:50 AM Panel Discussion: First-Party Data in Action: How Can You Build Privacy-Focused Strategies to Transform Your Campaign Planning, Drive Monetisation and Deliver Measurable Outcomes?
- Developing Privacy-First Strategies: Designing first-party data approaches that respect user privacy while powering insights.
- Integrating Data into Campaign Planning: Using audience intelligence to optimise targeting, creative, and media decisions.
- Driving Monetisation and Performance: Leveraging first-party data to enhance ROI and deliver measurable business outcomes.
Check out the incredible speaker line-up to see who will be joining Matthew.
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