Trish Lynch

Trish Lynch

Host Event Chairperson

Day 1 | 2nd June 2026

8:50 AM Chairperson’s Opening Address

2:20 PM Interview: Open Web Resilience: How Can You Use IDs and Clean Rooms to Unlock Personalisation and Restore Trust?

  • Shifting Power Back to the Open Web: Adopting standardised identifiers, transparent supply paths, and consistent measurement to reduce dependency on closed platforms
  • Leveraging Privacy-Compliant First-Party Data: Applying standardised clean room protocols to deliver more effective and personalised programmatic campaigns
  • Strengthening Post-Cookie Strategies: Implementing multi-ID frameworks and industry-wide brand safety standards to enhance advertiser trust

3:00 PM Fireside Chat: Stop Chasing Clicks: How can you Quantify Attention and Context to Prove Creative ROI?

  • Uncovering True Lift: Moving beyond self-reported DSP/Meta/Google dashboards using MMM, geo-experiments, and incrementality testing
  • Improving Campaign Quality: Treating attention and engagement as diagnostic signals to enhance creative effectiveness
  • Quantifying Real Business Value: Applying frameworks to measure impression quality, context, and relevance versus chasing the cheapest CPM
  • Adapting to a Changing Landscape: Leveraging AI, privacy regulations, and data clean rooms to reshape attribution models

5:35 PM Chairperson’s Closing Remarks

Day 2 | 3rd June 2026

8:55 AM Chairperson’s Opening Address

11:40 AM Fireside Chat: What’s Eating Your Media Budget: How can you Expose Hidden Fees to Drive Spend Efficiencies?

  • Shining a Light on the Transparency Gap: Tracking where your media pound goes and uncovering hidden inefficiencies
  • Cutting Through Layers of Intermediaries: Evaluating SSPs, vendors, and agencies to identify who truly adds value
  • Leveraging Direct Paths with Mid-Sized Publishers: Understanding the impact on advertiser ROI and more efficient supply chains
  • Focusing on True Incrementality: Moving beyond impressions to measure real business impact

4:40 PM Chairperson’s Closing Remarks & End of Conference

Check out the incredible speaker line-up to see who will be joining Trish.

Download The Latest Agenda