Trish Lynch

Trish Lynch

Host Event Chairperson

Day 1 | 2nd June 2026

8:50 AM Chairperson’s Opening Address

9:20 AM Panel Discussion: First-Party Precision: How can you Activate Your Data to Extract Insights That Help Optimise Bidding and Prove ROI?

  • Activating First-Party Data: Exploring how brands are leveraging their own data to drive smarter campaigns
  • Integrating Data into AI Models: Applying practical methods to train AI while meeting privacy and compliance standards
  • Optimising Campaign Performance: Using seamless audience insights to enhance bidding strategies and overall campaign outcomes

2:00 PM Interview: Publisher Value Protection: How can you Safeguard Traffic, Content and Trust to Sustain Revenue in an AI-Search World?

  • Adapting to Shrinking Referral Traffic: How publishers respond to rising AI overviews in Google search and chat-based discovery
  • Safeguarding Premium Content: Strategies to protect high-value content as AI-generated copy proliferates online
  • Maintaining Inventory Value and Trust: What buyers need from publishers to ensure quality and credibility as AI transforms consumer behaviour

2:20 PM Fireside Chat: Open Web Resilience: How Can You Use IDs and Clean Rooms to Unlock Personalisation and Restore Trust?

  • Shifting Power Back to the Open Web: Adopting standardised identifiers, transparent supply paths, and consistent measurement to reduce dependency on closed platforms
  • Leveraging Privacy-Compliant First-Party Data: Applying standardised clean room protocols to deliver more effective and personalised programmatic campaigns
  • Strengthening Post-Cookie Strategies: Implementing multi-ID frameworks and industry-wide brand safety standards to enhance advertiser trust

5:40 PM Fireside Chat: What’s Eating Your Media Budget: How can you Expose Hidden Fees to Drive Spend Efficiencies?

  • Shining a Light on the Transparency Gap: Tracking where your media pound goes and uncovering hidden inefficiencies
  • Cutting Through Layers of Intermediaries: Evaluating SSPs, vendors, and agencies to identify who truly adds value
  • Leveraging Direct Paths with Mid-Sized Publishers: Understanding the impact on advertiser ROI and more efficient supply chains
  • Focusing on True Incrementality: Moving beyond impressions to measure real business impact

6:00 PM Chairperson’s Closing Remarks

Day 2 | 3rd June 2026

8:55 AM Chairperson’s Opening Address

2:00 PM Interview: Stop Chasing Clicks: How can you Quantify Attention and Context to Prove Creative ROI?

  • Uncovering True Lift: Moving beyond self-reported DSP/Meta/Google dashboards using MMM, geo-experiments, and incrementality testing
  • Improving Campaign Quality: Treating attention and engagement as diagnostic signals to enhance creative effectiveness
  • Quantifying Real Business Value: Applying frameworks to measure impression quality, context, and relevance versus chasing the cheapest CPM
  • Adapting to a Changing Landscape: Leveraging AI, privacy regulations, and data clean rooms to reshape attribution models

2:30 PM Fireside Chat: First-Party Readiness Post-Cookies: How Can You Capture Consented Data at Scale to Drive Incrementality and ROI?

  • Capturing Consented Data at Scale: Proven methods for collecting first-party data without compromising customer experience
  • Extending Reach and Effectiveness: Leveraging clean rooms, identity graphs, and retail media partnerships to maximise first-party data impact
  • Driving Incrementality and ROI: Using first-party signals for testing, attribution, and building stronger business cases for investment 

4:00 PM Rising Star Panel Discussion: How Can You Attract, Empower and Accelerate the Next Generation of Programmatic Leaders?

  • Gain direct insight into how emerging leaders believe programmatic must evolve to drive stronger brand growth
  • Identify the critical technical, strategic, and commercial skills that will define high-impact programmatic teams
  • Learn how to confidently balance AI-driven automation with human creativity and strategic judgment

4:30 PM Chairperson’s Closing Remarks & End of Conference

Check out the incredible speaker line-up to see who will be joining Trish.

Download The Latest Agenda