David Costa

David is since 2017 the Head of Performance & Programmatic at PHD Spain leading a team of programmatic and performance specialists across Barcelona and Madrid. He’s the responsible for the programmatic product and strategy at PHD and supports all the agency major clients in particular the VW Group, his main goal is to foster the adoption of data in all digital media buying. David has more than seven years of experience working in Media agencies helping clients in their digital media strategy, in particular, he was the Global Search & Programmatic Manager for SEAT during 3 years at both PHD and Mediacom, leading the strategy and activation of search and programmatic campaigns across 8 countries. Before that David was at Mediabrands from IPG where we managed accounts in campaigns for multiple clients in different sectors and was the first local Programmatic ambassador of the group, providing internal and external training sessions.