David Costa

David Costa

Global Head of Media Investment & Best Practices HP

David Costa is the Global Head of Media Investment & Best Practices at HP Inc., where he steers the company’s worldwide media investment strategies, ensures alignment to best-in-class practices, and drives cross-regional optimization of media spend and performance. He plays a pivotal role in shaping how HP allocates, measures and governs its media investment, providing a unified framework for effectiveness, efficiencies and transparency across global markets. David champions rigorous standards around media mix modelling, investment governance, and the establishment of best-practice frameworks for media planning and buying globally. He works collaboratively across marketing, agency and vendor teams to ensure that HP’s media investment is not only efficient but strategically aligned with business objectives and future-facing data/technology capabilities.

Day 1 | 2nd June 2026

2:10 PM Panel Discussion: AI-Curated Marketplaces - How can you Use Quality Scoring to Cut Hidden Fees and Boost ROI?

  • Adapting AI to Optimise Marketplace Design: Applying quality scoring, audience matching, and contextual relevance to improve efficiency
  • Delivering Greater Programmatic Value for the Open Web: Further unification of curated media and ad creative. Introducing dynamic optimisation loops, bringing demand-side business outcomes and sell-side inventory intelligence together
  • Tackling Bloated Supply Chains and Hidden Fees: Leveraging AI-driven curation to direct spend to publishers and placements that deliver real business results

Day 2 | 3rd June 2026

2:55 PM Fireside Chat: How can you Combine AI and In-House Expertise to Improve Efficiency and Performance?

  • Evaluating Investment Options: Deciding whether to invest in proprietary tools, leverage platform solutions, or rely on agency partners to drive ROI
  • Expanding the Scope of In-House Capabilities: Using AI and automation to integrate measurement, attribution, and creative into the in-house model
  • Identifying Effective Models: Exploring approaches that work best across different business types and geographies 

3:15 PM Fireside Chat: Brand Safety Rebuilt - How can you make Responsible Investments That Balance Protection and Performance?

  • Supporting Quality and Diversity: Enabling advertisers to invest in trusted news, diverse publishers, and niche voices without over-blocking
  • Assessing Platform Maturity: Evaluating CTV, retail media, and social platforms for reliable safety and measurement
  • Leveraging AI Responsibly: Understanding how AI can flag unsafe content, improve transparency, or introduce new risks across the supply chain 

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda