Programmatic Pioneers Summit EU 2020

01 - 03 June, 2020

Twickenham Stadium, London

David Costa, Programmatic & Search Tech Lead at Bayer
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David Costa


Programmatic & Search Tech Lead
Bayer

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

1st June Data Platform Evaluation Day

Sunday, January 6th, 2019


1:50 PM INDUSTRY KEYNOTE PANEL DISCUSSION: DMP, CDP or a bit of both?: How can you identify, select and implement the right data platform for your business to achieve greater ROI from your programmatic marketing today and tomorrow?

·         With over 1,000 companies competing in the DMP and CDP sphere, how can brands cut through the noise and select a platform that truly meet the needs of their business?
·         What is the difference between a DMP and a CDP, and can they be complementary?  ‘With a limited budget for one solution, how can you identify the platform that meets your business needs?
·         The importance of achieving easy consolidation of disparate, unstructured data into a single platform: How to achieve a holistic view of the entire audience, as well as the ability to drill down into individual customer data
·         How to build custom audience and segmentation functions through data processes including lookalike modelling, machine learning and predictive profile generation