David Costa (Past Speaker)

David is working globally on Bayer’s data and audience management efforts for programmatic activation and part of his duties include the roll-out of a DMP solution across different divisions of the company. Being in the industry since 2010 he has worked in 3 of the main advertising groups: Omnicom (PHD), WPP (Mediacom), IPG (Mediabrands/Reprise). In his latest experience he held a leadership role as the Head of Programmatic & Performance at PHD Spain, where he was managing a team 16 experts and was responsible for the product and operations for programmatic, paid search and paid social. During this time his team delivered awarded work, such as, the “best of use of creativity in programmatic” with the launch of the new Volkswagen Polo in 2018