David Costa

Programmatic & Search Tech Lead
Bayer

David is working globally on Bayer’s data and audience management efforts for programmatic activation and part of his duties include the roll-out of a DMP solution across different divisions of the company. Being in the industry since 2010 he has worked in 3 of the main advertising groups: Omnicom (PHD), WPP (Mediacom), IPG (Mediabrands/Reprise). In his latest experience he held a leadership role as the Head of Programmatic & Performance at PHD Spain, where he was managing a team 16 experts and was responsible for the product and operations for programmatic, paid search and paid social. During this time his team delivered awarded work, such as, the “best of use of creativity in programmatic” with the launch of the new Volkswagen Polo in 2018

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

4th November – Day Two

Wednesday, November 4th, 2020

3:30 PM BRANDS DRILL DOWN ROUNDTABLES

Roundtable 1: How to define critical success factors for rolling out a cross-border programmatic approach that is efficient and effective: Valentina Torrusio, CEE Data & Productivity Connections Manager, Coca-Cola Anne-Dorine; Ferdy Looijen, Media Manager, American Express

Roundtable 2: DMP, CDP or a bit of both?: How can you identify, select and implement the right data platform for your business to achieve greater ROI from your programmatic marketing today and tomorrow? David Costa, Programmatic & Search Tech Lead, Bayer ; Femi Taiwo, Data & Technology Strategy Director, OMD; Sheila Nazir, Head of Digital Operations, Rail Delivery Group

Roundtable 3: How to define your critical success factors in order to integrate and implement in-house programmatic capabilities across multiple geographies? Phillipe Laville, Head of Regional Media Brand Europe, Procter and Gamble

Roundtable 4: How to improve media planning and buying capabilities across markets

Roberto Espinoza, Senior Media Manager, VISA Europe;

Rountable 5: How can you upskill your talent to achieve the right combination of customer focus and technical skills to thrive in the in the modern media landscape? Azad Ali, Head of Programmatic, Spark Foundry

Programmatic Pioneers Summit EU 2020

David Costa

4th November – Day Two

3:30 PM BRANDS DRILL DOWN ROUNDTABLES

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