David Costa
Global Head of Media Investment & Best Practices HPDay 1 | 2nd June 2026
2:40 PM Panel Discussion: AI-Curated Marketplaces: How can you Use Quality Scoring to Cut Hidden Fees and Boost ROI?
- Adapting AI to Optimise Marketplace Design: Applying quality scoring, audience matching, and contextual relevance to improve efficiency
- Delivering Greater Programmatic Value for the Open Web: Further unification of curated media and ad creative. Introducing dynamic optimisation loops, bringing demand-side business outcomes and sell-side inventory intelligence together.
- Tackling Bloated Supply Chains and Hidden Fees: Leveraging AI-driven curation to direct spend to publishers and placements that deliver real business results.
Day 2 | 3rd June 2026
2:30 PM Fireside Chat: How can you Combine AI and In-House Expertise to Improve Efficiency and Performance?
- Evaluating Investment Options: Deciding whether to invest in proprietary tools, leverage platform solutions, or rely on agency partners to drive ROI.
- Expanding the Scope of In-House Capabilities: Using AI and automation to integrate measurement, attribution, and creative into the in-house model.
- Identifying Effective Models: Exploring approaches that work best across different business types and geographies.
2:50 PM Fireside Chat: Brand Safety Rebuilt: How can you make Responsible Investments That Balance Protection and Performance?
- Supporting Quality and Diversity: Enabling advertisers to invest in trusted news, diverse publishers, and niche voices without over-blocking.
- Assessing Platform Maturity: Evaluating CTV, retail media, and social platforms for reliable safety and measurement.
- Leveraging AI Responsibly: Understanding how AI can flag unsafe content, improve transparency, or introduce new risks across the supply chain.
Check out the incredible speaker line-up to see who will be joining David.
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