Alex d'Albertanson

Alex d'Albertanson

Media Sustainability Project Director Ad Net Zero

Day 2 | 3rd June 2026

12:10 PM Panel Discussion: Responsible Media Strategy: How can you Embed Ethics and Inclusion Without Losing Efficiency?

  • Defining Responsible Media for 2026 and Beyond: Assessing emerging factors and expectations shaping ethical and sustainable campaigns.
  • Investing in Diverse and Inclusive Media: Supporting diverse publishers, local journalism, and inclusive platforms to strengthen brands and society.
  • Applying Tech, AI and Partnerships: Leveraging real-world solutions to embed sustainability into media planning while maintaining performance. 

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda