Alex Dalbertanson is the Media Sustainability Project Director at Ad Net Zero, where he leads industry-wide initiatives focused on reducing the carbon impact of advertising and accelerating the transition to more sustainable media practices. In this role, Alex works across advertisers, agencies, media owners, and technology partners to develop practical frameworks, tools, and standards that enable meaningful change at scale. With a strong background in media strategy, sustainability, and cross-industry collaboration, Alex is instrumental in driving Ad Net Zero’s media action plan — helping the industry measure emissions, identify reduction opportunities, and embed sustainability into everyday media planning and buying decisions. His work bridges environmental responsibility with commercial reality, ensuring sustainability initiatives are actionable, credible, and effective.