Ben Foster

Ben Foster

Chief Operating Officer Kite Factory Media

Ben Foster is the Chief Operating Officer at The Kite Factory Media, where he leads the agency’s proposition development and technology partnerships. With over two decades of experience in media agencies, Ben plays a central role in shaping how The Kite Factory delivers measurable impact through insight-led, audience-first campaigns. As COO, Ben develops products to drive innovation across digital media and measurement with added responsibilities for the studio offering. His leadership ensures that The Kite Factory continues to deliver versus it's vision of "Ideas that deliver" underpinned by best in class tools, tech and talent.

Day 2 | 3rd June 2026

9:50 AM Fireside Chat: Supply Diversification Strategy - How can you Rewire Programmatic Pipelines to Drive Long-Term Growth?

  • Adapting Programmatic Pipelines: Navigating shrinking margins, emerging formats (CTV, retail, audio, DOOH), and client demands for measurable outcomes
  • Expanding Agency Roles: Moving beyond media activation to help brands diversify supply and measure incrementality
  • Leveraging Automation and Cross-Channel Strategies: Integrating AI, client education, and new ecosystems like retail IDs and curated marketplaces to optimise performance

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda