Alys Donnelly

Alys Donnelly

Head of Media Operations GroupM

Day 1 | 2nd June 2026

3:00 PM Fireside Chat: Leveraging Human Insight with Agentic AI: Getting the Right Balance to Boost Media Planning, Buying and Reporting

  • Evaluating AI Agents vs Traditional Algorithms: Exploring how AI agents add new value to planning, execution, and reporting beyond standard bidding and optimisation.
  • Determining the Right Level of Autonomy: Assessing how much decision-making control brands and agencies should give to AI agents.
  • Preparing Teams for AI-Driven Workflows: Evaluating how agentic AI will change the role of planners and buyers and how organisations can enable effective human-AI collaboration. 

Check out the incredible speaker line-up to see who will be joining Alys.

Download The Latest Agenda