Hannah Wilson is the Digital Media & Technology Strategist at Specsavers, where she leads the development and activation of innovative media strategies that harness the latest in digital platforms, audience insight and technological capability. In this role, Hannah ensures that the company’s media investment is optimized for performance, relevance and growth in a fast-moving digital retail environment. With deep experience in data-driven media planning and campaigns, she has helped Specsavers reach new audiences (including Gen Z) with platform-specific content and smarter targeting—highlighted by a campaign on Pinterest that achieved their best-ever brand-lift results by creating bespoke creative rather than repurposing existing assets. Hannah is passionate about bridging the gap between media strategy and technology infrastructure—enabling connected consumer journeys, agile media operations and continual performance improvement.