Hannah Willson
Digital Media & Technology Strategist SpecsaversDay 1 | 2nd June 2026
9:20 AM Panel Discussion: Unlocking the Full Value of First-Party Data: How can you Activate Insights to Optimise Bidding, Maximise Campaign Performance and Ensure Compliance?
- Activating First-Party Data: Exploring how brands are leveraging their own data to drive smarter campaigns.
- Integrating Data into AI Models: Applying practical methods to train AI while meeting privacy and compliance standards.
- Optimising Campaign Performance: Using seamless audience insights to enhance bidding strategies and overall campaign outcomes.
Day 2 | 3rd June 2026
1:50 PM Fireside Chat: Unlocking First-Party Potential: Is Your Data Strategy Ready for a World Without Cookies?
- Capturing Consented Data at Scale: Proven methods for collecting first-party data without compromising customer experience.
- Extending Reach and Effectiveness: Leveraging clean rooms, identity graphs, and retail media partnerships to maximise first-party data impact.
- Driving Incrementality and ROI: Using first-party signals for testing, attribution, and building stronger business cases for investment.
Check out the incredible speaker line-up to see who will be joining Hannah.
Download The Latest Agenda