Hannah Willson

Hannah Willson

Digital Media & Technology Strategist Specsavers

Day 1 | 2nd June 2026

9:20 AM Panel Discussion: First-Party Precision: How can you Activate Your Data to Extract Insights That Help Optimise Bidding and Prove ROI?

  • Activating First-Party Data: Exploring how brands are leveraging their own data to drive smarter campaigns.
  • Integrating Data into AI Models: Applying practical methods to train AI while meeting privacy and compliance standards.
  • Optimising Campaign Performance: Using seamless audience insights to enhance bidding strategies and overall campaign outcomes. 

Day 2 | 3rd June 2026

1:40 PM Fireside Chat: First-Party Readiness Post-Cookies: How Can You Capture Consented Data at Scale to Drive Incrementality and ROI?

  • Capturing Consented Data at Scale: Proven methods for collecting first-party data without compromising customer experience.
  • Extending Reach and Effectiveness: Leveraging clean rooms, identity graphs, and retail media partnerships to maximise first-party data impact.
  • Driving Incrementality and ROI: Using first-party signals for testing, attribution, and building stronger business cases for investment. 

Check out the incredible speaker line-up to see who will be joining Hannah.

Download The Latest Agenda