Mark Halliday
Director of Programmatic UK JCDecauxDay 1 | 2nd June 2026
11:20 AM Panel Discussion: Prioritising Channel Investment: How Can You Maximise Audience Engagement Across CTV, DOOH, Audio and Display Unlock Growth?
- Assessing Channel Evolution: Reviewing how CTV, DOOH, Audio, and Display have evolved and identifying where to prioritise investment.
- Advancing Data, Targeting and Creative: Leveraging improved capabilities to expand reach and deepen audience engagement.
- Integrating Measurement and Planning: Clarifying attribution and cross-channel strategies to seamlessly include emerging channels.
Check out the incredible speaker line-up to see who will be joining Mark.
Download The Latest Agenda