Bobi Carley

Director of Industry Relations & Inclusion ISBA

Day 2 | 3rd June 2026

1:50 PM Case Study: The Hidden Market Worth Trillions

There’s an audience the size of China—over 1 billion people with disabilities worldwide, influencing more than $13 trillion in annual spending when you include their families and networks. Yet, many brands overlook this market.

This panel explores how inclusive advertising isn’t just about accessibility - it’s about unlocking growth. We’ll show why brands that embrace inclusion outperform competitors, share examples of campaigns that got it right, and outline practical steps to make your ads resonate with everyone. 

Check out the incredible speaker line-up to see who will be joining Bobi.

Download The Latest Agenda