Programmatic Pioneers Summit EU 2020
01 - 03 June, 2020
Twickenham Stadium, London
Benoit Cacheux
Global Chief Digital Officer
Zenith
Check out the incredible speaker line-up to see who will be joining Benoit.
Download The Latest Agenda3nd June Main Conference – Day Two
Thursday, January 3rd, 2019
9:20 AM AGENCY-BRAND FIRESIDE CHAT: Thinking partnership, not service: How can agencies and brands build collaborative relationships to ensure mutually beneficial and highly successful alliances?
· How acquiring in-house expertise is making advertisers smarter clients for their agencies
· How are brands beginning to better understand their advertising goals, the capabilities they require to deliver them and how agencies can support them?
· Exploring the critical role that agencies play by ensuring that their clients remain at the forefront of programmatic developments
· How agencies and brands need to shift the focus from quick wins to long-term trustful partnerships
· How to align all stakeholders and bring them under one umbrella to manage data-driven campaign from start to finish
· How cultivating relationships is more important than the piece of creative content or media plan you deliver to your client
