Benoit Cacheux

Benoit Cacheux

Global Chief Digital Officer Zenith
Benoit Cacheux

Benoit Cacheux is the Global Chief Digital Officer at Zenith, where he leads the agency’s global digital transformation strategy and drives innovation across media, data, and technology. In his role, Benoit oversees the integration of digital solutions into Zenith’s performance and brand frameworks, ensuring clients benefit from cutting-edge approaches to digital effectiveness, measurement, and growth. With over two decades of experience in marketing, media, and digital transformation, Benoit has been instrumental in shaping Zenith’s position as a leader in precision marketing and data-driven communication. He guides teams across markets to develop unified strategies that connect creativity, data, and technology to deliver business impact for some of the world’s most iconic brands.

Day 1 | 2nd June 2026

4:00 PM Panel Discussion: Stop Chasing Clicks - How can you Quantify Attention and Context to Prove Creative ROI?

  • Uncovering True Lift: Moving beyond self-reported DSP/Meta/Google dashboards using MMM, geo-experiments, and incrementality testing
  • Improving Campaign Quality: Treating attention and engagement as diagnostic signals to enhance creative effectiveness
  • Quantifying Real Business Value: Applying frameworks to measure impression quality, context, and relevance versus chasing the cheapest CPM
  • Adapting to a Changing Landscape: Leveraging AI, privacy regulations, and data clean rooms to reshape attribution models

Sponsorship Available 

Check out the incredible speaker line-up to see who will be joining Benoit.

Download The Latest Agenda