Benoit Cacheux

Benoit leads digital strategy and innovation for Zenith’s global clients, with an expertise in owned and earned media. Benoit is an experienced and passionate digital marketer who has been lucky enough to develop his skills across both the agency and client sides at Grey Interactive/Fullsix, AKQA, Modem Media/Digitas, Publicis Modem and Organic, and InterContinental Hotels Group. He has extensive experience across a range of categories such as pharmaceutical, FMCG, electronics, finance, travel, and automotive. With an international background, he brings a mix of deep knowledge of digital marketing, an entrepreneurial approach to dealing with big challenges, and a relentless drive to create business impact and innovative marketing solutions