Mazen Mroueh

Mazen Mroueh

Global Head of Performance Marketing Publicis Media

Day 2 | 3rd June 2026

2:00 PM Fireside Chat: Publisher Monetisation Models: How Can You Use First-Party Data to Increase Yield and Drive Long-Term Growth?

  • Collecting, Structuring and Monetising Data: Efficient methods to manage audience data and generate value
  • Exploring Revenue Models: Using paywalls, rewarded video ads, and hybrid approaches to drive income
  • Boosting Yield and Reducing Third-Party Reliance: Applying practical methods and technologies to maximise long-term growth 

Check out the incredible speaker line-up to see who will be joining Mazen.

Download The Latest Agenda