Day 1 | 2nd June 2026
- Evaluating AI Agents vs Traditional Algorithms: Exploring how AI agents add new value to planning, execution, and reporting beyond standard bidding and optimisation
- Determining the Right Level of Autonomy: Assessing how much decision-making control brands and agencies should give to AI agents
- Preparing Teams for AI-Driven Workflows: Evaluating how agentic AI will change the role of planners and buyers and how organisations can enable effective human-AI collaboration
Check out the incredible speaker line-up to see who will be joining Rachel.
Download The Latest Agenda