Ellie Lane

Ellie Lane

Head of Client Strategy UK Quantcast

Ellie has worked in the digital advertising industry for over 14 years in roles at Mindshare and Maxus before joining the Quantcast team in 2017. Using all her previous agency experiences, at Quantcast, Ellie's role is to advise clients on brand and performance strategy as well as understand how Quantcast can build products to help meet client's marketing objectives. In her spare time, Ellie enjoys getting out into the countryside for walks with her twin girls and dog Fox.

Day 1 | 2nd June 2026

11:10 AM Case Study: Don’t Box Me In: Autonomous, Goal-First Marketing in a Channel-Obsessed World

  • Marketing has a channel obsession problem. TV is for brand, display is for performance, and search is for conversion. But customers do not think in channels, and the best marketing strategies don't either
  • This session makes the case for goal-first advertising, where audience intelligence and autonomous AI decide where and when your message appears, not legacy planning conventions or channel assumptions
  • If your media plan reflects how channels used to work more than how your customers actually behave, this one is for you

Check out the incredible speaker line-up to see who will be joining Ellie.

Download The Latest Agenda