Simon is an accomplished C-Suite executive, a Fellow of both The Marketing Society and The Marketing Academy and has twice been named by Marketing Week as one of the UK's Top 100 Most Effective Marketers (2020 & 2022).

With nearly 3 decades of commercial experience, both as an advertiser and a media owner, Simon is originally a P&G and PepsiCo trained marketer, accumulating 15 years of experience in FMCG - including 2 yrs as a management consultant at Kantar Consulting, before making the leap into the Media / Entertainment & Travel sectors, where he spent 12 yrs in a variety of C-Suite roles - including Chief Commercial Officer at UKTV (a BBC Studios company), Chief Marketing & Innovation Officer at BBC Studios UK, and Chief Customer & Strategy Officer at Riviera Travel.

Repeatedly called upon as a change-agent, recognised for being a builder of brands, organisational capability, and new products & services, Simon has a relentless focus on marketing excellence and customer centricity, with a consistent track record of delivering business growth. He joined ISBA from the British Horse Racing industry, where he was Chief Customer Officer and Acting CEO of Great British Racing – a stand-alone organisation responsible for the central marketing & promotion of the sport.