Michael is a Performance Marketing Manager at Symprove, where they lead new customer acquisition across the brand's digital channels. In this role, they oversee planning, activation, and optimisation across paid social, paid search, and programmatic display, driving subscriber growth for one of the UK's leading gut health brands. With over 10 years of experience in performance marketing spanning the gambling and health & wellness industries, Michael specialises in outcome-led media planning and channel testing, with a particular focus on improving CAC efficiency and scaling prospecting in competitive DTC categories. They work closely with brand, creative, CRM, data, and agency partners to align performance activity with wider business objectives.