John Thomson

John Thomson

Managing Director Quantcast

Day 1 | 2nd June 2026

11:10 AM Case Study: Don’t Box Me In: Autonomous, Goal-First Marketing in a Channel-Obsessed World

  • Marketing has a channel obsession problem. TV is for brand, display is for performance, and search is for conversion. But customers do not think in channels, and the best marketing strategies don't either
  • This session makes the case for goal-first advertising, where audience intelligence and autonomous AI decide where and when your message appears, not legacy planning conventions or channel assumptions
  • If your media plan reflects how channels used to work more than how your customers actually behave, this one is for you

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda