Becky Stormer

Becky Stormer

Head of Clients and Operations OmniGOV in MGOMD

Becky Stormer is Head of Clients & Operations on OmniGOV at MG OMD, where she leads high value client relationships and operational transformation across the vast and complex Government account.

With a strong focus on outcome driven media, Becky specialises in designing and delivering campaigns that don't just reach audiences but measurably influence public behaviour. She is particularly passionate about how data, partnerships, and strategic media deployment can drive real world impact at scale. Becky is a firm advocate for the role Government plays as a leader in advertising, pushing the industry forward through rigorous effectiveness frameworks, ethical data use, and innovative approaches to targeting and evaluation. She believes that the scale, accountability, and purpose driven nature of Government campaigns create a unique environment to test and evolve media thinking.

Alongside her client leadership responsibilities, Becky is deeply interested in the transformative potential of emerging technology. She is exploring how these tools will reshape not only operational workflows but fundamentally change how media is planned, optimised, and bought, unlocking new levels of agility, personalisation and efficiency.

Day 1 | 2nd June 2026

2:00 PM Case Study: Next Gen pDOOH: How can brands move beyond standard executions and fully leverage the potential of programmatic DOOH with context and creativity at the core of campaigns?

  • Exploring how advertisers can rethink their approach to DOOH by using context and dynamic creative strategies to design more engaging campaigns to be a powerful storytelling medium within modern omnichannel strategies
  • Context shapes the message: Signals go far beyond weather or time. Real-world context, audience behaviour and environment all contribute to more relevant and effective creatives
  • Creativity becomes adaptive: Campaigns are no longer limited to a single message. DCO enables multiple creative variations that adjust in real time to context, audience and location
  • Complexity becomes manageable: AI supports planning, activation and optimisation across multiple creatives and markets, making advanced DOOH campaigns easier to run at scale

Check out the incredible speaker line-up to see who will be joining Becky.

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