Stephanie Scheller

Stephanie Scheller

Managing Partner Sustainable Solutions EMEA Omnicom Media Group EMEA

Day 2 | 3rd June 2026

12:10 PM Case Study: Embedding Sustainability into Media: How to Apply the Global Media Sustainability Framework to Advance Democracy, DE&I and Brand Safety

  • Standardising Carbon Measurement: Adopting the Framework’s A+B=C model to make carbon tracking consistent, credible, and actionable.
  • Driving Responsibility in Media: Using sustainable practices to support democracy, DE&I, and brand-safe campaigns.
  • Implementing Practical Playbooks: Applying systems, AI guidelines, and operational frameworks to embed sustainability into planning and activation today. 

12:30 PM Fireside Chat: Harnessing Tech, AI and Partnerships: How Can You Embed Responsibility into Your Media Strategy Without Sacrificing Efficiency?

  • Defining Responsible Media for 2026 and Beyond: Assessing emerging factors and expectations shaping ethical and sustainable campaigns.
  • Investing in Diverse and Inclusive Media: Supporting diverse publishers, local journalism, and inclusive platforms to strengthen brands and society.
  • Applying Tech, AI and Partnerships: Leveraging real-world solutions to embed sustainability into media planning while maintaining performance. 

Check out the incredible speaker line-up to see who will be joining Stephanie.

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