Stephanie Scheller
Managing Partner Omnicom Media Group EMEADay 2 | 3rd June 2026
12:20 PM Case Study: Sustainable Media Frameworks: How to Standardise Your Carbon Measurement, Embrace DE&I and Build Brand-Safe Campaigns
- Standardising Carbon Measurement: Adopting the Framework’s A+B=C model to make carbon tracking consistent, credible, and actionable.
- Driving Responsibility in Media: Using sustainable practices to support democracy, DE&I, and brand-safe campaigns.
- Implementing Practical Playbooks: Applying systems, AI guidelines, and operational frameworks to embed sustainability into planning and activation today.
12:40 PM Panel Discussion: Responsible Media Strategy: How can you Embed Ethics and Inclusion Without Losing Efficiency?
- Defining Responsible Media for 2026 and Beyond: Assessing emerging factors and expectations shaping ethical and sustainable campaigns.
- Investing in Diverse and Inclusive Media: Supporting diverse publishers, local journalism, and inclusive platforms to strengthen brands and society.
- Applying Tech, AI and Partnerships: Leveraging real-world solutions to embed sustainability into media planning while maintaining performance.
Check out the incredible speaker line-up to see who will be joining Stephanie.
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