Spencer White
Head of Programmatic Bauer MediaDay 1 | 2nd June 2026
5:30 PM Fireside Chat: What’s Eating Your Media Budget?: How can you Expose Hidden Costs in Your Programmatic Supply Chain to Maximise Transparency and Protect Your Spend?
- Shining a Light on the Transparency Gap: Tracking where your media pound goes and uncovering hidden inefficiencies.
- Cutting Through Layers of Intermediaries: Evaluating SSPs, vendors, and agencies to identify who truly adds value.
- Leveraging Direct Paths with Mid-Sized Publishers: Understanding the impact on advertiser ROI and more efficient supply chains.
- Focusing on True Incrementality: Moving beyond impressions to measure real business impact.
- Streamlining Spend with Automation: Using real-time analysis to expose waste and optimise programmatic efficiency.
Day 2 | 3rd June 2026
1:50 PM Fireside Chat: Leveraging First-Party Data and New Monetisation Models: How to Adapt Your Set Up to Unlock Long-Term Growth
- Collecting, Structuring and Monetising Data: Efficient methods to manage audience data and generate value.
- Exploring Revenue Models: Using paywalls, rewarded video ads, and hybrid approaches to drive income.
- Boosting Yield and Reducing Third-Party Reliance: Applying practical methods and technologies to maximise long-term growth.
Check out the incredible speaker line-up to see who will be joining Spencer.
Download The Latest Agenda