Spencer White is the Head of Programmatic at Bauer Media, where he leads the company’s programmatic strategy and operations across its extensive digital portfolio. In his role, Spencer is responsible for driving innovation in automated media trading, data monetization, and audience engagement — ensuring that Bauer continues to deliver high-quality, brand-safe, and impactful advertising experiences at scale. With extensive experience in digital media, adtech, and programmatic ecosystem development, Spencer has played a key role in shaping Bauer’s digital transformation and the evolution of its commercial model. He oversees the integration of data, technology, and partnerships to optimise yield, enhance targeting capabilities, and unlock new revenue opportunities across display, video, audio, and emerging channels.