Spencer White
Head of Programmatic Bauer MediaDay 1 | 2nd June 2026
5:40 PM Fireside Chat: What’s Eating Your Media Budget: How can you Expose Hidden Fees to Drive Spend Efficiencies?
- Shining a Light on the Transparency Gap: Tracking where your media pound goes and uncovering hidden inefficiencies.
- Cutting Through Layers of Intermediaries: Evaluating SSPs, vendors, and agencies to identify who truly adds value.
- Leveraging Direct Paths with Mid-Sized Publishers: Understanding the impact on advertiser ROI and more efficient supply chains.
- Focusing on True Incrementality: Moving beyond impressions to measure real business impact.
Day 2 | 3rd June 2026
1:40 PM Fireside Chat: Publisher Monetisation Models: How Can You Use First-Party Data to Increase Yield and Drive Long-Term Growth?
- Collecting, Structuring and Monetising Data: Efficient methods to manage audience data and generate value.
- Exploring Revenue Models: Using paywalls, rewarded video ads, and hybrid approaches to drive income.
- Boosting Yield and Reducing Third-Party Reliance: Applying practical methods and technologies to maximise long-term growth.
Check out the incredible speaker line-up to see who will be joining Spencer.
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