Sukadeb Acharya
VP, Enterprise Performance & Brand Marketing Analytics AMEXDay 2 | 3rd June 2026
11:40 AM How LLMs are reshaping attribution, compressing the customer journey, and forcing a rethink of modern measurement frameworks
- Why AI-driven discovery is weakening traditional attribution models
- How LLMs are shortening and influencing the conversion funnel
- The evolution of MMM in an AI-mediated media environment
- Emerging signals, behaviours, and measurement frameworks for the LLM era
Check out the incredible speaker line-up to see who will be joining Sukadeb.
Download The Latest Agenda