Sukadeb Acharya

Sukadeb Acharya

VP, Enterprise Performance & Brand Marketing Analytics AMEX

Day 2 | 3rd June 2026

9:00 AM Opening Keynote: Gaining the Algorithmic Advantage: How AI and Machine Learning are Powering Smarter, Scalable Identity Resolution Across a Fragmented Digital Landscape

  • Modelling Audience Segments: Using AI to predict customer journeys and behaviour across a fragmented landscape.
  • Comparing Matching Approaches: Evaluating deterministic versus probabilistic techniques in an AI-driven environment.
  • Building Scalable Identity Graphs: Applying machine learning methods to create and maintain robust identity resolution frameworks. 

Check out the incredible speaker line-up to see who will be joining Sukadeb.

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