After an apprenticeship in a bank, graduating from university in philosophy and linguistics and his first working experience in a consulting company, Ingo started his digital career at Citibank (now Targobank) as an online marketing manager. After that he worked as a senior digital consultant at adisfaction, a digital full service agency, before he started as the head of new media at Schülerhilfe, the biggest tutoring institute in Germany. Next was his role as a digital unit director at Crossmedia, one of the biggest independent agencies in Germany, before heading the digital lab at Publicis Media leading the digital consultancy and agency services of Publicis Media Germany for all customers of the agencies Zenithmedia and Blue 449. Since November 2018 he is working in the headquarter of Deutsche Telekom, where he consults, supports and collaborates with all Telekom countries (11 countries – only US not in scope) on a rather strategic and conceptual than operational level and also orchestrates and steers Telekom´s external partners. As the head of media digitization he takes care of digital topics like recommendations in regards to the the adtech and martech stack, driving programmatic advertising, rolling out adverification and ensuring quality, identification digital innovations, dealing with the decline of the 3rd party cookie and other.