Ingo Schwab

Ingo Schwab

Head of Media Digitization Deutsche Telekom

Day 2 | 3rd June 2026

2:00 PM Case Study: Automated Media Quality: How to Score Inventory More Accurately to Reduce Risk and Improve Performance

  • Using Automated Scoring to Identify Quality Environments: How Telekom’s Website Quality Index highlights high-quality, compliant, and brand-safe digital ad placements.
  • Integrating Metrics into a Single Quality Score: Applying ad clutter, traffic integrity, and legal compliance to drive better performance and brand uplift.
  • Prioritising Premium Inventory for Efficient Campaigns: Leveraging the framework to focus on inventory that truly supports brand goals. 

Check out the incredible speaker line-up to see who will be joining Ingo.

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