Alexandra Wright | Programmatic Pioneers Summit

Day 1 | 2nd June 2026

For — Lacking Readiness. Retailers often lack the infrastructure, measurement capabilities, and strategic expertise to fully operate as media owners, risking inconsistent ad quality and ROI.
Against — Building Capability Many retailers are rapidly building programmatic capabilities, leveraging first-party data, and creating integrated media strategies, demonstrating they can act as accountable and effective media owners.

Check out the incredible speaker line-up to see who will be joining Alexandra.