Alexandra Wright is a dynamic Programmatic and Data Leader at Channel 4, where she oversees the broadcaster’s data-driven advertising strategy and programmatic transformation. In her role, she leads initiatives that harness technology, analytics, and automation to optimise ad performance, strengthen targeting precision, and deliver meaningful value for both brands and audiences. With extensive experience across digital media, data strategy, and adtech, Alexandra has been instrumental in shaping Channel 4’s addressable and programmatic proposition. Her work focuses on enhancing the integration between first-party data and programmatic activation, driving innovation through audience intelligence, and ensuring Channel 4 remains at the forefront of privacy-safe, transparent advertising.