Michael Murray leads programmatic strategy and execution for OMD EMEA, spearheading the agency’s efforts to harness automated buying, data-driven activation and insight-led optimisation in a rapidly evolving media ecosystem. In his role, he is responsible for driving programmatic innovation, scaling capability across markets, and delivering best-in-class performance and governance for clients operating in the region. With deep experience across the programmatic value chain—including demand-side technologies, algorithmic bidding, data and measurement—Michael has been a prominent voice in redefining how agencies approach programmatic media. He has shared his viewpoint in industry forums on topics such as the evolution of programmatic, the shifting demands of advertiser and publisher sides, and the skills required to lead in this space.