Michael Murray
Head of Programmatic EMEA OMDDay 1 | 2nd June 2026
4:40 PM Panel Discussion: The New Trading Floor: How Will AI Rewrite the Rules of Curated Marketplaces?
- Adapting AI to Optimise Marketplace Design: Applying quality scoring, audience matching, and contextual relevance to improve efficiency.
- Ensuring Consistency and Accountability: Using AI to standardise reporting and reduce overpromises from vendors.
- Tackling Bloated Supply Chains and Hidden Fees: Leveraging AI-driven curation to direct spend to publishers and placements that deliver real business results.
Check out the incredible speaker line-up to see who will be joining Michael.
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