Michael Murray

Michael Murray

Head of Programmatic EMEA OMD

Day 1 | 2nd June 2026

2:40 PM Panel Discussion: The New Trading Floor: How Will AI Rewrite the Rules of Curated Marketplaces?

  • Adapting AI to Optimise Marketplace Design: Applying quality scoring, audience matching, and contextual relevance to improve efficiency
  • Delivering Greater Programmatic Value for the Open Web: Further unification of curated media and ad creative. Introducing dynamic optimisation loops, bringing demand-side business outcomes and sell-side inventory intelligence together. 
  • Tackling Bloated Supply Chains and Hidden Fees: Leveraging AI-driven curation to direct spend to publishers and placements that deliver real business results. 

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda