Emily Latham

Digital Capability Lead Aviva

Day 1 | 2nd June 2026

4:45 PM Fireside Chat: Creative-First Performance: How can you Use AI Testing and Personalisation to Lift Campaign Results?

  • Reshaping Creative Production and Personalisation: Leveraging generative AI tools, from copy to video, to scale and personalise content.
  • Adapting Messaging in Real Time: Using AI-driven creative testing to maximise attention rather than just clicks.
  • Prioritising Creative Quality for Performance: Integrating creative testing into planning as creative now drives the majority of campaign results. 

Check out the incredible speaker line-up to see who will be joining Emily.

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