Jessica Ince is a Performance Marketing Manager at Co‑Op, where she leads data‑driven paid media strategies designed to drive customer acquisition, retention, and measurable commercial growth. In her role, she oversees the planning, activation, and optimisation of performance channels for Food and Q-Commerce. Jessica has over four years of experience across programmatic and channels including search, display, social, and affiliates. She specialises in translating insight into action — using testing, attribution, and continuous learning to deliver incremental value. She works closely with cross-functional teams such as campaigns, CRM, data, and agency partners to deliver against the wider business objectives.