Shifting Power Back to the Open Web: Adopting standardised identifiers, transparent supply paths, and consistent measurement to reduce dependency on closed platforms.
Leveraging Privacy-Compliant First-Party Data: Applying standardised clean room protocols to deliver more effective and personalised programmatic campaigns.
Strengthening Post-Cookie Strategies: Implementing multi-ID frameworks and industry-wide brand safety standards to enhance advertiser trust.
Check out the incredible speaker line-up to see who will be joining Stanley.