Stanley Oyovota is the Digital Media & Shopper Analytics Manager at Co-op, where he leads data monetisation through media and insights for Co-op Media Network. In his role, Stanley is responsible for data-media strategy, data partnerships, offsite channel decisions, and measurement, with the aim of driving profitability for the Network and business outcomes for advertisers. With years of experience working with global and regional teams on the brand, agency and platform side, across different marketing functions, Stanley's career is currently at the intersection of retail, consumer data, and digital. He specialises in translating complex data into clear, strategic direction that empowers teams to make evidence-based decisions that enhance consumer experience and campaign effectiveness.
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