James Fleetham

James Fleetham

Director of Advertising The Guardian

James Fleetham is Director of Advertising at the Guardian. With 20 years in sales and a decade at the Guardian, he's led some of the publisher's biggest and most successful advertising partnerships, including Google and Vodafone.

Alongside this, James heads up Trade Marketing, launching the Guardian Advertising Awards, and leads the Research & Insight desk - home to standout thought-leadership projects like Shift Happens and the FAME report.

More recently, he's expanded his remit to include analytics, commercial systems, and working closely with the Guardian's international teams in the US and Australia. In short: James helps advertisers do smarter, better work with the Guardian in the UK and internationally.

Day 2 | 3rd June 2026

3:40 PM Panel Discussion: Responsible Media Strategy: How can you Embed Ethics and Inclusion Without Losing Efficiency?

  • Defining Responsible Media for 2026 and Beyond: Assessing emerging factors and expectations shaping ethical and sustainable campaigns
  • Investing in Diverse and Inclusive Media: Supporting diverse publishers, local journalism, and inclusive platforms to strengthen brands and society
  • Applying Tech, AI and Partnerships: Leveraging real-world solutions to embed sustainability into media planning while maintaining performance 

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda