Elsa Demain-Griffiths
Director, Digital Sales & Innovation The TelegraphDay 1 | 2nd June 2026
9:20 AM Panel Discussion: Unlocking the Full Value of First-Party Data: How can you Activate Insights to Optimise Bidding, Maximise Campaign Performance and Ensure Compliance?
- Activating First-Party Data: Exploring how brands are leveraging their own data to drive smarter campaigns.
- Integrating Data into AI Models: Applying practical methods to train AI while meeting privacy and compliance standards.
- Optimising Campaign Performance: Using seamless audience insights to enhance bidding strategies and overall campaign outcomes.
4:40 PM Panel Discussion: The New Trading Floor: How Will AI Rewrite the Rules of Curated Marketplaces?
- Adapting AI to Optimise Marketplace Design: Applying quality scoring, audience matching, and contextual relevance to improve efficiency.
- Ensuring Consistency and Accountability: Using AI to standardise reporting and reduce overpromises from vendors.
- Tackling Bloated Supply Chains and Hidden Fees: Leveraging AI-driven curation to direct spend to publishers and placements that deliver real business results.
Check out the incredible speaker line-up to see who will be joining Elsa.
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