Elsa Demain-Griffiths
Director, Digital Sales & Innovation The TelegraphDay 1 | 2nd June 2026
9:20 AM Panel Discussion: First-Party Precision - How can you Activate Your Data to Extract Insights That Help Optimise Bidding and Prove ROI?
- Activating First-Party Data: Exploring how brands are leveraging their own data to drive smarter campaigns
- Integrating Data into AI Models: Applying practical methods to train AI while meeting privacy and compliance standards
- Optimising Campaign Performance: Using seamless audience insights to enhance bidding strategies and overall campaign outcomes
2:10 PM Panel Discussion: How You Can Deliver Measurable ROI on the Open Internet Through AI, Quality, and Efficiency
- Reducing wasted spend: how to tackle supply chain inefficiencies and hidden fees in programmatic
- Using AI to improve performance: applying quality scoring, audience matching, and contextual relevance to drive better results
- Connecting media and creative: how integrated optimisation can unlock stronger campaign outcomes
- Closing the gap with walled gardens: delivering transparency, control, and performance at scale on the open web
Check out the incredible speaker line-up to see who will be joining Elsa.
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