Elsa Demain-Griffiths

Elsa Demain-Griffiths

Director, Digital Sales & Innovation The Telegraph

Day 1 | 2nd June 2026

9:20 AM Panel Discussion: Unlocking the Full Value of First-Party Data: How can you Activate Insights to Optimise Bidding, Maximise Campaign Performance and Ensure Compliance?

  • Activating First-Party Data: Exploring how brands are leveraging their own data to drive smarter campaigns.
  • Integrating Data into AI Models: Applying practical methods to train AI while meeting privacy and compliance standards.
  • Optimising Campaign Performance: Using seamless audience insights to enhance bidding strategies and overall campaign outcomes. 

2:40 PM Panel Discussion: The New Trading Floor: How Will AI Rewrite the Rules of Curated Marketplaces?

  • Adapting AI to Optimise Marketplace Design: Applying quality scoring, audience matching, and contextual relevance to improve efficiency
  • Delivering Greater Programmatic Value for the Open Web: Further unification of curated media and ad creative. Introducing dynamic optimisation loops, bringing demand-side business outcomes and sell-side inventory intelligence together. 
  • Tackling Bloated Supply Chains and Hidden Fees: Leveraging AI-driven curation to direct spend to publishers and placements that deliver real business results. 

Check out the incredible speaker line-up to see who will be joining Elsa.

Download The Latest Agenda