Emma is an experienced business executive with over 20 years of success leading and building high-performing commercial teams across the advertising industry. She has a strong track record of securing strategic partnerships with global media agencies and brands, and delivering advertising and ad tech solutions for agency holding companies. With extensive experience across the publisher, demand, and supply sides of the ecosystem, her expertise spans programmatic, content partnerships, native, contextual, online video, and CTV.
Day 1 | 2nd June 2026
2:40 PM Panel Discussion: The New Trading Floor: How Will AI Rewrite the Rules of Curated Marketplaces?
- Adapting AI to Optimise Marketplace Design: Applying quality scoring, audience matching, and contextual relevance to improve efficiency
- Delivering Greater Programmatic Value for the Open Web: Further unification of curated media and ad creative. Introducing dynamic optimisation loops, bringing demand-side business outcomes and sell-side inventory intelligence together.
- Tackling Bloated Supply Chains and Hidden Fees: Leveraging AI-driven curation to direct spend to publishers and placements that deliver real business results.
Check out the incredible speaker line-up to see who will be joining Emma.
Download The Latest Agenda