Alexandra Illiashova

Alexandra Illiashova

Head of Integrated Brand Communications Danone

Day 1 | 2nd June 2026

1:40 PM Roundtable 1: Your AI is Ready. But Is Your Talent?

How can you build, retain, and upskill digital media talent to stay competitive in an AI-driven ecosystem? 

Sponsorship Available

4:20 PM Fireside Chat: Creative-First Performance - How can you Use AI Testing and Personalisation to Lift Campaign Results?

  • Reshaping Creative Production and Personalisation: Leveraging generative AI tools, from copy to video, to scale and personalise content
  • Adapting Messaging in Real Time: Using AI-driven creative testing to maximise attention rather than just clicks
  • Prioritising Creative Quality for Performance: Integrating creative testing into planning as creative now drives the majority of campaign results 

Sponsorship Available

Check out the incredible speaker line-up to see who will be joining Alexandra.

Download The Latest Agenda