Katya Zapolnova

Roundtable 1: How can we refine transparency across the programmatic supply chain to obtain more productive investments that improve efficiency and effectiveness? 

Teresa Fusaro, Global Director IT&D, Media & Advertising, Marketing & eRB, Reckitt 

Roundtable 2: What are the most innovative sustainability initiatives that drive systemic reduction of carbon emissions and create a more responsible ad ecosystem?  

Lea Conti-Fabra, Manager, Programmatic Strategy, TripAdvisor.com 

Roundtable 3: Navigating the 'Pandora's Box': How can you integrate AI into creative processes to improve time efficiency and where do we see its limitations? 

Dane Buchanan, Chief Data Officer, M&C Saatchi Performance 

Roundtable 4: How can we persuade senior leadership to commit to invest in innovative technologies amidst economic challenges? 

Katya Zapolnova, Digital Media & Data-Driven Marketing Lead, EMEA, Mattel 

Roundtable 5: Unified DOOH Metrics: How can we create a standardised industry approach to measurement in DOOH that helps delivering brand and performance goals? 

Roundtable 6: How can we build a culture of mutual trust in programmatic and strike a balance between personalization and privacy? 

Sophie Toth, Programmatic Partnership Manager, Viber Rakuten 

Roundtable 7: How can we understand and adopt new campaign performance metrics such as CPM when these are introduced in inconsistent ways whilst ensuring consistency and clarity in measurement? 

Alex Wright, Programmatic & Platform Leader, Channel 4 

Roundtable 8: Thriving in an Era where Maximizing Efficiency and Minimizing Waste is Paramount: How can you ensure that your omni-channel campaign stand-out from the crowd? 

Jingying Liu, Head of Global Media Trading, Reckitt 

Roundtable 9: How can you make informed strategic decisions on SSPs and DSPs investment for enhanced Ad efficiency, superior performance, and a sustainable competitive advantage in the digital landscape? 

Dan Garzon, Programmatic Business Unit Director, Prisma Media 

Roundtable 10: How to take your in-house media model to the next level to enhance your cross-channel marketing strategy 

David Pereira Santos, Head of Digital Marketing, Vodafone