Katya Zapolnova

Main Day 1 | 5th June

12:40 PM Roundtable 2: How can the industry develop standardised brand safety measurement solutions to enhance transparency, improve effectiveness, and bridge the gap between solution providers?

2:10 PM WORKSHOP: Media for Good: How can you streamline supply chain and buying optimization to drive efficiency, maximize working media, and support the premium open web?

Join Adlook and Mattel for this workshop, where they will present a case study on how brands can optimize their media supply chain and buying strategies to drive efficiency, increase working media, and support the good open web. Discover how to revolutionize your buying approach, leverage proprietary technology for smarter targeting and measurement, and implement supply curation and SPO for better outcomes. Gain exclusive insights from the Mattel and Adlook partnership, showcasing real-world success in building a more effective and responsible media model.

Brand/Agency-only workshop

Programmatic Pioneers Summit 2025

Main Day 1 | 5th June

12:40 PM Roundtable 2: How can the industry develop standardised brand safety measurement solutions to enhance transparency, improve effectiveness, and bridge the gap between solution providers?

2:10 PM WORKSHOP: Media for Good: How can you streamline supply chain and buying optimization to drive efficiency, maximize working media, and support the premium open web?