Programmatic Pioneers Summit 2026

02 - 03 June, 2026

Royal Lancaster London

Katya Zapolnova

Digital Media & Data-Driven Marketing Lead, EMEA Mattel

A media expert with wide-ranging experience across media agency, ad tech and corporate. Operating as a consultant, evangelising data-driven media strategy, first party data & customer centricity. Passionate about innovation, data and driving smarter and more efficient working practices. Currently leading digital media and data transformation for Mattel across 14 markets in EMEA.

Check out the incredible speaker line-up to see who will be joining Katya.

Download The Latest Agenda