Katya Zapolnova

Digital Media & Data-Driven Marketing Lead, EMEA Mattel

A media expert with wide-ranging experience across media agency, ad tech and corporate. Operating as a consultant, evangelising data-driven media strategy, first party data & customer centricity. Passionate about innovation, data and driving smarter and more efficient working practices. Currently leading digital media and data transformation for Mattel across 14 markets in EMEA.

Main Day 1 | 5th June

2:10 PM WORKSHOP: Media for Good: How can you streamline supply chain and buying optimization to drive efficiency, maximize working media, and support the premium open web?

Join Adlook and Mattel for this workshop, where they will present a case study on how brands can optimize their media supply chain and buying strategies to drive efficiency, increase working media, and support the good open web. Discover how to revolutionize your buying approach, leverage proprietary technology for smarter targeting and measurement, and implement supply curation and SPO for better outcomes. Gain exclusive insights from the Mattel and Adlook partnership, showcasing real-world success in building a more effective and responsible media model.

Brand/Agency-only workshop

Main Day 2 | 6th June

3:20 PM Roundtable 9: How can the industry develop standardised brand safety measurement solutions to enhance transparency, improve effectiveness, and bridge the gap between solution providers?

Check out the incredible speaker line-up to see who will be joining Katya.

Download The Latest Agenda