Bruno Rončević is a Senior Ad Operations Manager at Sofascore, a sports-tech company behind one of the world’s most popular sports platforms. He works across Ad Operations, AdTech, and programmatic on the publisher side, helping scale monetisation across high-traffic web and in-app environments.

Bruno focuses on evolving Sofascore’s advertising ecosystem — from ad tech infrastructure and auction mechanics to programmatic partnerships and yield optimisation. His approach combines technical depth with commercial thinking, ensuring revenue growth never comes at the expense of product quality or user experience.

He works closely with product and engineering teams to continuously improve the advertising stack and navigate the growing complexity of the programmatic landscape.