Permutive is the global leader in publisher data, trusted by more than 60% of the world's enterprise publishers. With 182,000 consumer segments, Permutive holds the most comprehensive source of premium publisher first-party data in the industry.

Now Permutive is bringing that asset to brands and advertisers at scale with a first-of-kind premium programmatic offering — enabling precise targeting of high-intent, first-party publisher audiences across premium inventory via PMPs. For advertisers, that means:

• Incremental reach — cookie-free audiences built on publisher first-party data

• Increased control — verified, brand-safe, MFA-free inventory across premium publishers

• Privacy-first targeting — ideal for regulated verticals including finance, health, and automotive

• Proven performance — live campaign optimization drives measurable uplift in CTR and CPA efficiency