Christian McAlinden is a leading figure in the programmatic and digital advertising space, currently serving as Programmatic Director at Dentsu. In this role, he is charged with shaping Dentsu’s advanced programmatic strategies, driving innovation in media activation, and overseeing execution to deliver measurable impact for clients in a privacy-first environment. Throughout his career, Christian has built deep expertise across the full programmatic value chain, from demand-side platforms (DSPs) and algorithmic bidding to data strategy, attribution, and campaign optimisation. He is passionate about harnessing AI-driven approaches, automation, and signal enrichment to ensure that Dentsu’s clients achieve both efficiency and effectiveness.