Ekaterina Kharitonova

Ekaterina Kharitonova

Global Integrated Media and Measurement Lead Bayer

Day 1 | 2nd June 2026

5:40 PM Fireside Chat: What’s Eating Your Media Budget: How can you Expose Hidden Fees to Drive Spend Efficiencies?

  • Shining a Light on the Transparency Gap: Tracking where your media pound goes and uncovering hidden inefficiencies.
  • Cutting Through Layers of Intermediaries: Evaluating SSPs, vendors, and agencies to identify who truly adds value.
  • Leveraging Direct Paths with Mid-Sized Publishers: Understanding the impact on advertiser ROI and more efficient supply chains.
  • Focusing on True Incrementality: Moving beyond impressions to measure real business impact.

Check out the incredible speaker line-up to see who will be joining Ekaterina.

Download The Latest Agenda