Strategic media leader with 20 years of experience driving transformation across agency and client environments at both local and global scale.
In her current role Ekaterina leads global Media Procurement practice, with a focus on scaling performance-led, brand-safe media trading and outcome-based governance to convert commercial commitments into measurable volume growth.
Day 1 | 2nd June 2026
5:15 PM Fireside Chat: What’s Eating Your Media Budget - How can you Expose Hidden Fees to Drive Spend Efficiencies?
- Shining a Light on the Transparency Gap: Tracking where your media pound goes and uncovering hidden inefficiencies
- Cutting Through Layers of Intermediaries: Evaluating SSPs, vendors, and agencies to identify who truly adds value
- Leveraging Direct Paths with Mid-Sized Publishers: Understanding the impact on advertiser ROI and more efficient supply chains
- Focusing on True Incrementality: Moving beyond impressions to measure real business impact
Sponsorship Available
Check out the incredible speaker line-up to see who will be joining Ekaterina (Katya).
Download The Latest Agenda