Ekaterina Kharitonova

Ekaterina Kharitonova

Global Integrated Media and Measurement Lead Bayer

Day 1 | 2nd June 2026

5:30 PM Fireside Chat: What’s Eating Your Media Budget?: How can you Expose Hidden Costs in Your Programmatic Supply Chain to Maximise Transparency and Protect Your Spend?

  • Shining a Light on the Transparency Gap: Tracking where your media pound goes and uncovering hidden inefficiencies.
  • Cutting Through Layers of Intermediaries: Evaluating SSPs, vendors, and agencies to identify who truly adds value.
  • Leveraging Direct Paths with Mid-Sized Publishers: Understanding the impact on advertiser ROI and more efficient supply chains.
  • Focusing on True Incrementality: Moving beyond impressions to measure real business impact.
  • Streamlining Spend with Automation: Using real-time analysis to expose waste and optimise programmatic efficiency. 

Check out the incredible speaker line-up to see who will be joining Ekaterina.

Download The Latest Agenda